marketing MCQs – Page 82

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1621. The resources such as forests and food are known as?
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A. renewable resources

B. non-renewable resource

C. Both a and b

D. none of above

1622. In the course of converting to a marketing orientation, a company faces three hurdles _______.
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A. Management, customer reaction, competitive response

B. Forecasted demand, increased sales expense, increased inventory costs

C. Decreased profits, increased R&D, additional distribution

D. Organized resistance, slow learning, and fast forgetting

1623. The network of companys supply chain and its customers is called?
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A. Value chain

B. Value delivery network

C. Both a and b

D. None of above

1624. The most formal definition of marketing is ____________?
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A. Meeting needs profitably

B. Identifying and meeting human and social needs

C. The 4Ps (Product, Price, Place, Promotion)

D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

E. improving the quality of life for consumers

1625. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
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A. strategic behavior analysis

B. benchmarking

C. customer value analysis

D. corporate image analysis

1626. A transaction involves ____________?
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A. all of the above

B. at least two parties

C. each party is free to accept or reject the exchange offer

D. each party is capable of communication and delivery

1627. Global marketers must decide ___________.
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A. All of the above

B. How to adapt their product and service features to each country

C. How to price their products in different countries

D. Which countries to enter

1628. The arrangement of different market performance measures as a single display to monitor results is classified as?
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A. Return on investment

B. Marketing dashboard

C. Marketing scorecard

D. Both a and b

1629. For marketing success, it is required to build relationships with?
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A. Competitors

B. Suppliers & customers

C. All of above

D. Marketing intermediaries

1630. Charles Revson of Revlon observed: In the factory, we make cosmetics; in the store, _________.
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A. we implement ads

B. we sell hope

C. we sell quality

D. we challenge competitors

1631. A companys microenvironment, the local publics consists of?
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A. Environmental organizations

B. Editorial opinion

C. Community organizations

D. Both a and b

1632. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
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A. Management-driven organization

B. Customer orientation

C. Cross-functional team orientation

D. Collaboration model

1633. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
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A. total service solution

B. Customer delight

C. Customer value

D. intangible benefit(s)

1634. In the four Ps of marketing mix, the brand name can be classified as?
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A. Place

B. Price

C. Promotion

D. Product

1635. The systematic planning for new products and customer driven strategy must be created for?
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A. delivering superior value

B. finding and growing products

C. all of above

D. gaining customer lifetime value

1636. The Fit and Polish consumers seek benefits balance between function and style is an example of?
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A. benefit segmentation

B. psychographic segmentation

C. income segmentation

D. geographic segmentation

1637. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
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A. External focus

B. Customer focus

C. Total market orientation

D. Competitive, customer focus

1638. The basic competitive strategies includes?
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A. differentiation

B. all of above

C. cost leadership

D. focusing strategy

1639. The logistic network which moves finished product from company to resellers and then to end users is classified as?
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A. risk averse distribution

B. outbound distribution

C. inbound distribution

D. reverse distribution

1640. The idea generation stage in new product development process does not include?
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A. on-boarding

B. internal idea sources

C. crowd sourcing

D. external idea sources

Showing 1621 to 1640 of 1731 mcqs