marketing MCQs – Page 81

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1601. The persons own living or interacting and acting pattern is classified?
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A. lifestyle

B. social class

C. None of the above

D. personality and self-concept

1602. The stage in buying behavior which follows suppliers selection and discuss final specification of raw materials is classified as?
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A. order-routine specification

B. proposal solicitation

C. supplier search

D. supplier selection

1603. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
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A. Relative market share

B. Market growth rate

C. Relative market share plus market growth rate

D. Cost of investment on marketing
1604. The business buying situation in which the buyer reorders the same product is classified as?
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A. modified rebuy

B. straight rebuy

C. new task

D. solutions selling

1605. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
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A. dual adaptation

B. communication adaptation

C. straight product extension

D. product adaptation
1606. The study of human population in context of gender, race and occupation is called?
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A. the economic environment

B. the natural environment

C. the demographic environment

D. the cultural environment

1607. The division of market on the basis of marital status of consumers such as single consumers and married consumers is an example of?
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A. behavioral segmentation

B. demographic segmentation

C. geographic segmentation

D. psychographic segmentation

1608. The forms of direct marketing includes?
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A. all of above

B. direct mail marketing

C. catalog marketing

D. personal selling

1609. The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?
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A. contract manufacturing

B. management contracting

C. investment ownership

D. joint ownership
1610. In business buying process, the group who furnish the information to evaluate alternatives is classified as?
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A. user

B. decider and gatekeeper

C. buyer

D. influencer
1611. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
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A. order-routine specification

B. supplier selection

C. supplier search

D. proposal solicitation

1612. The research based on hypothesis suggestion and problem definition is classified as?
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A. casual research

B. exploratory research

C. descriptive research

D. both a and c

1613. The market segmented on the basis of loyalty status of customers toward brands is best classified as?
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A. geographic segmentation

B. demographic segmentation

C. behavioral segmentation

D. psychographic segmentation

1614. The total number of level of intermediaries represent the
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A. width of channel

B. length of channel

C. divisors of channel

D. flexibility of channel

1615. The disagreement between different marketing channel regarding the roles, rewards and goals is called?
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A. channel conflict

B. direct conflict

C. marketing conflict

D. indirect channel conflict

1616. Customers are showing greater price sensitivity in their search for ___________.
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A. The right product

B. Value

C. The right store

D. The right service

1617. Many countries have ________ industries to create greater competition and growth opportunities.
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A. scientifically segmented

B. open-market

C. regulated

D. deregulated
1618. The non-probability sample includes?
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A. stratified random sample

B. cluster sample

C. simple random sample

D. convenience sample
1619. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
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A. market centered company

B. competitor centered company

C. profit centered company

D. customer centered company

1620. __________ goods constitute the bulk of most countries production and marketing efforts.
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A. Impulse

B. Service e. Event

C. Physical

D. Durable