marketing MCQs – Page 80

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1581. The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?
comments icon0
A. direct mail marketing

B. premium marketing

C. catalog marketing

D. kiosk marketing

1582. The social class who rely on relatives for assistance in trouble times and economic support considered as?
comments icon0
A. working class

B. upper uppers

C. middle class

D. upper middles

1583. In macro environment, the pressure groups and government agencies are part of?
comments icon0

A. the demographic environment

B. the economic environment

C. the political environment

D. the cultural environment

1584. The demand which is not affected by price changes in short term is?
comments icon0

A. unrealistic demand

B. inelastic demand

C. elastic demand

D. realistic demand

1585. The ads affecting consumers subconscious minds are classified as?
comments icon0

A. online advertising

B. subliminal advertising

C. luminal advertising

D. both b and c

1586. The customers in growth stage of life cycle of products are classified as?
comments icon0
A. early adopters

B. middle majority customers

C. laggards

D. innovators

1587. The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
comments icon0
A. online advertising

B. inbound advertising

C. buzz advertising

D. outbound advertising

1588. According to real-win-worth doing proposition, company analysis about competitive advantage is part of?
comments icon0
A. win

B. less worthy

C. worth doing

D. real

1589. The Coca-Colas Good Morning campaign promotes consumption of soft drink in morning is an example of?
comments icon0

A. income segmentation

B. psychographic segmentation

C. behavioral segmentation

D. geographic segmentation

1590. The pricing strategy in which the company determines price it will make the targeted return is classified as?
comments icon0

A. learning pricing

B. target return pricing

C. marginal pricing

D. markup return pricing

1591. The strategy which does not after the large market to capture smaller share is called?
comments icon0

A. mass marketing

B. niche marketing

C. micromarketing

D. segmented marketing

1592. In the new product development process, after the analysis of business the next step to be taken is?
comments icon0
A. test marketing

B. penetration marketing

C. individual marketing

D. One channel marketing

1593. The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?
comments icon0

A. persuasion management

B. indirect sales management

C. sales force management

D. direct sales management

1594. The kind of product mix and marketing mix which appeals large number of buyers is called?
comments icon0

A. segmented marketing

B. micromarketing

C. mass marketing

D. niche marketing

1595. The PLC stage in which recently developed product is made available to customers for first time purchase is called?
comments icon0

A. market analysis stage

B. introductory stage

C. product marketing stage

D. business analysis stage

1596. The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
comments icon0
A. good value pricing

B. value added pricing

C. cost plus pricing

D. quality based pricing

1597. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
comments icon0

A. variety seeking buying behavior

B. habitual buying behavior

C. dissonance reducing buying behavior

D. complex buying behavior

1598. The market segmentation includes?
comments icon0

A. psychographic segmentation

B. demographic segmentation

C. all of above

D. geographic segmentation

1599. The large societal forces that affects organizations close factors are known as?
comments icon0

A. Market environment

B. Organizations environment

C. Macro environment

D. Microenvironment

1600. The division of market as baby boomers, Generation X and Generation Y is example of?
comments icon0

A. geographic segmentation

B. behavioral segmentation

C. demographic segmentation

D. psychographic segmentation