marketing MCQs – Page 79

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1561. A companys microenvironment, the general publics consists of?
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A. stockholders

B. minority groups

C. public image

D. Community organizations

1562. The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
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A. value based pricing

B. ceiling based pricing

C. discount based pricing

D. cost based pricing
1563. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
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A. standardized global marketing

B. straight product marketing

C. adapted global marketing

D. product adaptation marketing

1564. The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
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A. outbound social networks

B. online social networks

C. inbound social networks

D. offline social networks

1565. The second step in marketing research process is?
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A. implement research plan

B. develop research plan

C. define research objectives

D. none of above

1566. The suitable example of The Selling Concept is?
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A. Southwest Airlines

B. Lenovo

C. Insurance or blood donations

D. Bottled water industry

1567. The ads affecting consumers subconscious minds are classified as?
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A. online advertising

B. subliminal advertising

C. luminal advertising

D. both b and c

1568. The companies that targets market very narrowly is called?
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A. micromarketing

B. segmented marketing

C. mass marketing

D. niche marketing

1569. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
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A. channel designing stages

B. buyer readiness stage

C. channeling stages

D. strategic stages

1570. The forth step in personal selling process after completion of step consisting of approach is to?
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A. closing

B. prospecting and qualifying

C. follow up

D. present and demonstrate
1571. The procedure in marketing which consists of enlisting opinion leaders as brand ambassadors is called?
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A. online marketing

B. none of the above

C. Leading marketing

D. buzz marketing
1572. In social class grouping, the white and blue collar workers with average pay can be classified as?
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A. upper middles

B. upper uppers

C. middle class

D. working class

1573. The market which is segmented on the basis of usage rate of product such as light, medium and heavy users of the products is considered as?
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A. demographic segmentation

B. geographic segmentation

C. behavioral segmentation

D. psychographic segmentation

1574. The needs of customers are triggered by?
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A. internal stimuli

B. external stimuli

C. both a and b

D. none of above

1575. The product strategy according to which product is marketed without any change in foreign market is classified as?
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A. communication adaptation

B. product invention

C. product adaptation

D. straight product extension
1576. The market which is segmented on the basis of readiness stage is best classified as?
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A. geographic segmentation

B. psychographic segmentation

C. demographic segmentation

D. behavioral segmentation
1577. The mental process in which customer ends up as buyer of a new product is called?
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A. cognitive dissonance

B. adoption process

C. pre purchase behavior

D. post-purchase behavior

1578. The demand of business buyers is derived from?
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A. production controller

B. final consumer demand

C. raw materials suppliers

D. logistic managers

1579. The third step in new product development is?
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A. product screening

B. systematic screening

C. concept development and testing

D. business screening

1580. The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
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A. derived demand

B. business buying process

C. cognitive dissonance

D. business buyer behavior