marketing MCQs – Page 78

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1541. The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
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A. income segmentation

B. geographic segmentation

C. psycho graphic segmentation

D. behavioral segmentation

1542. The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
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A. pre-approach

B. qualifying

C. sales nomination

D. prospecting

1543. The kind of online marketing domain which is initiated by business to target the business is classified as?
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A. business to consumer domain

B. business to business domain

C. consumer to consumer domain

D. consumer to business domain

1544. As soon as the ideas are shortlisted, the best idea leads to development of?
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A. production screening

B. none of above

C. production phase

D. product concept
1545. Firms performance can be better measured by?
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A. Current sales

B. Customer equity

C. Market share

D. Both a and b

1546. The research on consumer buying behavior answers
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A. what consumers buy

B. all of above

C. why consumers buy

D. where consumers buy

1547. In Butterflies group, the customer needs and companys market offering has?
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A. Limited fit

B. Strong fit

C. Good fit

D. Little fit

1548. Public relations can be classified as?
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A. Price

B. Product

C. Place

D. Promotion
1549. The stage which concludes the suppliers performance assessment by business buyers is classified as?
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A. performance review

B. proposal solicitation

C. supplier selection

D. order-routine specification

1550. The consumers and societys long run interests are considered in?
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A. Societal marketing concept

B. Product concept

C. selling concept

D. Market concept

1551. The second step in new product development is?
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A. product development

B. idea screening

C. business screening

D. idea generation

1552. Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
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A. economic factors

B. cultural factors

C. geographic location

D. political and legal factors
1553. The strategic business unit with low market share and high market growth is considered as?
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A. Dogs

B. Cash Cows

C. Stars

D. Question marks
1554. The adopter group who is the suspicious of change is classified as?
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A. early majority

B. laggard

C. late majority

D. early adopter

1555. The way the consumers feel or perceive towards an actual product or potential market offering is called?
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A. product idea

B. sales concept

C. customer management

D. product image
1556. The Macro environment includes?
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A. Demographic factors

B. Technological factors

C. The suppliers

D. Both a and b
1557. If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is?
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A. $600,000

B. $400,000

C. $500,000

D. $300,000
1558. The division of market on the basis of separate needs and behaviors is called?
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A. market segmentation

B. differentiation

C. positioning

D. targeting

1559. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
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A. outbound promotion

B. organizational promotion

C. inbound promotion

D. consumer promotions
1560. The generation born following baby boomers is known as?
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A. generation X

B. generation Y

C. Both a and b

D. none of above