marketing MCQs – Page 77

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1521. The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
comments icon0

A. importing

B. licensing

C. exporting

D. joint venturing

1522. The classic example of economic community is?
comments icon0

A. international monetary fund

B. European Union

C. all of above

D. World Bank

1523. The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
comments icon0

A. low high pricing

B. everyday low pricing

C. high low pricing

D. every day same pricing

1524. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
comments icon0

A. niche marketing

B. segmented marketing

C. mass marketing

D. micromarketing

1525. The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
comments icon0
A. communication adaptation

B. straight product extension

C. product adaptation

D. dual adaptation

1526. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
comments icon0

A. need recognition

B. information search

C. evaluation of alternatives

D. both b and c

1527. The new product development proposes screening framework as?
comments icon0

A. worth doing-real-win

B. real-worth doing-win

C. win-real-worth doing

D. real-win-worth doing
1528. All the individuals and units involved in purchasing process are classified as?
comments icon0

A. influencers

B. buying center

C. deciders

D. gatekeepers

1529. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
comments icon0

A. income segmentation

B. intermarket segmentation

C. intramarket segmentation

D. psychographic segmentation

1530. An idea for a possible product that the company will offer is classified as?
comments icon0
A. product idea

B. product image

C. customer management

D. none of the above

1531. The business buying situation in which the order is placed for first time is?
comments icon0

A. solutions selling

B. straight rebuy

C. modified rebuy

D. new task
1532. If customers expectations and products performance matches, the customer is?
comments icon0

A. dissatisfied

B. none of above

C. satisfied

D. delighted

1533. According to management guru Peter Drucker, marketing aims to sell?
comments icon0
A. Not already available

B. Unnecessary

C. Necessary

D. None of above

1534. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
comments icon0
A. trade promotion

B. event promotion

C. point of purchase promotion

D. off deal promotion

1535. The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as?
comments icon0

A. deception

B. virus

C. invasion of privacy

D. spam
1536. The particular communication that must be achieve within definite target audience within specific time is classified as?
comments icon0
A. advertising objective

B. media decision

C. advertising evaluation

D. message decision

1537. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
comments icon0

A. whole strategic view

B. whole channel view

C. whole product adaptation

D. whole communication adaptation

1538. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
comments icon0

A. joint invention

B. communication invention

C. product invention

D. ownership adaptation

1539. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
comments icon0

A. rebate database

B. customer database

C. event database

D. premium database

1540. The countries having industrial economic structure are?
comments icon0

A. Saudi Arabia and Chile

B. Brazil and China

C. United States and Japan

D. both a and b