marketing MCQs – Page 76

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1501. The firm can obtain new product by?
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A. acquisition

B. merger

C. repetition

D. new packaging of product

1502. The employees of company can also contribute in idea generation and this source can be best classified as?
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A. off shoring ideas

B. outdated ideas

C. external idea sources

D. internal idea sources
1503. The tendency to which results of innovation are communicated to others is classified as?
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A. divisibility

B. relative advantage

C. compatibility

D. communicability
1504. The cost based pricing strategy is also called?
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A. cost driven

B. customer driven

C. product driven

D. economy driven

1505. The whole sellers and retailers buying behavior is classified as?
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A. business buyer behavior

B. derived demand

C. business buying process

D. cognitive dissonance

1506. The adopter group who tries to come up with innovative ideas at higher risk is called?
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A. late majority

B. early majority

C. innovators

D. early adopters

1507. The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
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A. territorial selling

B. team selling

C. group selling

D. nominal selling

1508. In business buying process, the one who uses the product is called?
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A. buyer

B. decider and gatekeeper

C. influencer

D. user
1509. The business buying process starts with the?
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A. supplier search

B. general need description

C. problem recognition

D. product specification

1510. The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
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A. differentiated pricing

B. competitive pricing

C. value added pricing

D. quality added pricing

1511. In the communication process, the media and message are considered as?
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A. communication tools

B. communication functions

C. communication channels

D. communication parties

1512. The profits related to the new product in its introductory stage are?
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A. continuously rising

B. declining

C. negative

D. higher

1513. The marketing strategy which focuses on common characteristics of needs of consumers is called?
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A. niche marketing

B. segmented marketing

C. micromarketing

D. mass marketing
1514. The types of consumer buying behavior are?
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A. Four types

B. Five types

C. Three types

D. Two types

1515. The highly involved consumer buying behavior while perceiving significant differences between brands is called?
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A. dissonance reducing buying behavior

B. complex buoying behavior

C. habitual buying behavior

D. variety seeking buying behavior

1516. The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
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A. optional product pricing

B. by-product pricing

C. Two part pricing

D. captive product pricing

1517. The perceptions of the customer about the value of products are considered to set the?
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A. floor for prices

B. floor for cost

C. ceiling for cost

D. ceiling for prices
1518. In the product life cycle, the decline stage consists of?
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A. rapidly rising sales

B. peak sales

C. low sales

D. declining sales
1519. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
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A. mass marketing

B. micromarketing

C. segmented marketing

D. niche marketing

1520. In business markets the demand is more?
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A. elastic

B. realistic

C. inelastic

D. insignificant