marketing MCQs – Page 75

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1481. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?
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A. quick pricing

B. promotional pricing

C. cyclical pricing

D. short term pricing

1482. The way of entering into foreign markets by partnering with other firms to produce any market offering is called?
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A. exporting

B. joint venturing

C. licensing

D. importing

1483. To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
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A. new task

B. modified rebuy

C. straight rebuy

D. solutions selling
1484. The well-known brand Apple is related to brand personality trait of?
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A. excitement

B. sophistication

C. competence

D. ruggedness

1485. The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
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A. inbound distribution

B. forward distribution

C. outbound distribution

D. reverse distribution
1486. The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
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A. product concept

B. raw-material screening

C. production phase

D. production screening

1487. The types of joint venturing includes?
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A. management contracting

B. contract manufacturing

C. joint ownership

D. all of above
1488. The online journals where people post their reviews and thoughts on narrow topic are classified as?
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A. corporate website

B. business domain website

C. blogs

D. marketing website

1489. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
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A. dual adaptation

B. straight product extension

C. product adaptation

D. communication adaptation

1490. Considering industrial structures, the economies who are rich in mineral resources but are poor in other manufacturing ways are classified as?
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A. subsistence economies

B. emerging economies

C. raw material exporting economies

D. industrial economies

1491. In information search, the consumers can obtain information from?
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A. all of above

B. experiential sources

C. commercial sources

D. personal sources

1492. The kind of cost which does not vary with the level of production of company or level of sales is classified as?
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A. total costs

B. variable costs

C. all of above

D. fixed costs
1493. The markets in which the market offerings are bought from sellers for reselling purpose are known as?
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A. business markets

B. reseller markets

C. government markets

D. international markets

1494. The products that are bought without detailed comparisons are best classified as?
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A. less convenient products

B. convenient products

C. sought products

D. unsought products

1495. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
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A. customer sales force structure

B. indirect sales force structure

C. territorial sales force structure

D. product sales force structure

1496. Segmentation of international markets such as amount of bureaucracy in a country is an example of?
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A. political and legal factors

B. cultural factors

C. geographic location

D. economic factors

1497. The inside-out perspective is referred in?
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A. Product concept

B. Selling concept

C. The marketing concept

D. Societal marketing concept

1498. In the communication process, the receiver and sender are classified as?
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A. communication functions

B. communication tools

C. communication parties

D. communication channels

1499. The segment that could be reached easily and well served is considered as?
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A. attainable segment

B. measureable segment

C. accessible segment

D. substantial segment

1500. The stage in which the business buyer invites supplier to submit proposals is classified as?
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A. proposal solicitation

B. supplier selection

C. order specification

D. supplier search