marketing MCQs – Page 74

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1461. The potential profitable but less loyal group is of?
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A. Barnacles

B. Strangers

C. Butterflies

D. True friends

1462. The growth share matrix divides SBUs in
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A. 4 types

B. 5 types

C. 3 types

D. 2 types

1463. Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
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A. subsistence economies

B. industrial economies

C. emerging economies

D. raw material exporting economies

1464. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
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A. viral website

B. marketing website

C. branding website

D. corporate website

1465. If the fixed cost is $250000, variable cost is $30 and price is $40?
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A. 40000

B. 30000

C. 25000

D. 35000

1466. A companys future value of customer base is?
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A. Customer lifetime value

B. Share of customer

C. All of above

D. Customer equity

1467. The value creating activities carried by internal departments of company are classified as?
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A. Value chain

B. None of above

C. Portfolio analysis

D. Value delivery network

1468. The pricing strategy used to set prices of the products that are must be used with the main product is called?
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A. product line pricing

B. optional product pricing

C. competitive pricing

D. captive product pricing

1469. Targeting affluent customers with luxurious goods is an example of?
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A. geographic segmentation

B. income segmentation

C. behavioral segmentation

D. psychographic segmentation

1470. In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?
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A. sample

B. premium

C. cash refunds

D. coupon

1471. A companys targeting strategy depends on?
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A. the product growth cycle stage

B. the companys external equity

C. a companys internal equity

D. the product life cycle stage

1472. The outside in perspective is another name of?
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A. The production concept

B. The selling concept

C. The product concept

D. The marketing concept

1473. The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?
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A. premium firm

B. global firm

C. challenger firm

D. expanding firm

1474. In the communication process, the decoding, encoding, feedback and response are together classified as?
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A. communication functions

B. communication tools

C. communication parties

D. communication channels

1475. The product life cycle stages helps in describing?
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A. product class

B. all of above

C. brand

D. product form

1476. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
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A. penetration pricing

B. optional product pricing

C. skimming pricing

D. captive product pricing

1477. The products such as VHS tapes are examples of?
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A. branding

B. product perception

C. product forms

D. product classes

1478. Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?
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A. industrial economies

B. subsistence economies

C. emerging economies

D. raw material exporting economies

1479. Niche marketing helps more in?
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A. smaller firms

B. business giants

C. retail store

D. larger firms

1480. The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
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A. irrational appeal

B. rational appeal

C. emotional appeal

D. moral appeal

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