marketing MCQs – Page 73

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1441. In business buying process, the group having informal or formal power of approving suppliers is classified as?
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A. buyer

B. user

C. influencer

D. decider and gatekeeper

1442. The exploration of new markets abroad is an example of?
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A. Threats

B. Opportunities

C. Weaknesses

D. Strengths

1443. The SBUs considered as Cash Cows requires?
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A. Heavy investment

B. Less investments

C. More marketing

D. Both a and c

1444. The standard shape of curve of product life cycle is mostly followed by?
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A. product perception

B. branding

C. product forms

D. product classes

1445. The brand personality includes?
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A. sincerity

B. all of above

C. sophistication

D. competence and excitement

1446. The tendency to which experiences of potential customers fits with the innovation is called?
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A. divisibility

B. relative advantage

C. communicability

D. compatibility

1447. The group of nations that are gathered to work for common goals in regulation of international level trade is called?
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A. geo-political community

B. socio-economic community

C. economic community

D. geographical community

1448. The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
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A. joint venturing

B. exporting

C. licensing

D. importing

1449. The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?
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A. management contracting

B. joint ownership

C. contract manufacturing

D. investment ownership

1450. If product performance exceeds customer expectations, the customer is?
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A. dissatisfied

B. delighted

C. none of above

D. satisfied

1451. The Macro environment does not includes?
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A. Technological factors

B. The marketing intermediaries

C. Political factors

D. Both a and c

1452. The market segmented on the basis of usage rates such as heavy user or light user is classified as?
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A. behavioral segmentation

B. psychographic segmentation

C. geographic segmentation

D. demographic segmentation

1453. Marketing can be defined as?
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A. Creating value for customers

B. Capturing value from customers

C. All of above

D. Building strong relationships

1454. Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?
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A. emerging economies

B. raw material exporting economies

C. industrial economies

D. subsistence economies

1455. The researcher finds what people thinks with the help of?
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A. open ended question

B. close ended question

C. Both a and b

D. none of above

1456. The set of vehicles which are used to deliver message to intended audiences is classified as?
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A. advertising media

B. advertising objective

C. reminder media

D. rational media

1457. The strategy of distribution in which seller allow certain outlets to sell its product is classified as?
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A. inclusive distribution

B. selective distribution

C. exclusive distribution

D. intensive distribution

1458. In adoption process for new products, the customer seek information in the?
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A. awareness stage

B. interest stage

C. all of above

D. evaluation and trial stage

1459. The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?
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A. export union

B. direct investment

C. union ownership

D. indirect investment

1460. The direct marketing through which products are sold directly to customer on phone call is classified as?
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A. online marketing

B. None of these

C. telephone marketing

D. offline marketing

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