marketing MCQs – Page 72

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1421. Considering individual customers, the purchasing portion of each buyer is called?
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A. Customer equity

B. None of above

C. Share of customer

D. Customer lifetime value

1422. The Champion segments market according to the benefits consumers seek in their athletic wear is an example of?
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A. benefit segmentation

B. geographic segmentation

C. psychographic segmentation

D. income segmentation

1423. The Maslows hierarchy of needs includes?
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A. all of above

B. physiological needs

C. self-actualization needs

D. esteem needs

1424. The market coverage strategy which captures the large share of one or more segments is called?
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A. mass marketing

B. niche marketing

C. micromarketing

D. segmented marketing

1425. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
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A. kiosk marketing

B. direct response TV marketing

C. telephone marketing

D. offline marketing

1426. The second step of personal selling process after completion of prospecting and qualifying is to?
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A. approach

B. pre-approach

C. handling objections

D. presentation and demonstration

1427. The segmentation of the market having similar buying behaviors but located in different countries?
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A. intermarket segmentation

B. intramarket segmentation

C. international market

D. domestic markets

1428. The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
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A. online marketing

B. off deal marketing

C. sponsored marketing

D. event marketing

1429. The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
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A. event marketing

B. indirect marketing

C. stress marketing

D. direct marketing
1430. The last step in personal selling process is?
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A. present and demonstrate

B. follow up

C. closing

D. approach

1431. The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?
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A. catalog marketing

B. direct mail marketing

C. premium marketing

D. kiosk marketing

1432. The trial amount of any market offering for limited time before full introduction in market is classified as?
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A. sample

B. advertising specialties

C. coupon

D. premium

1433. The marketing of products done by companies by placing ordering and information machines is called?
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A. telephone marketing

B. kiosk marketing

C. direct response TV marketing

D. offline marketing

1434. The tendency of difficult understanding related to use of market offering is called?
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A. communicability

B. compatibility

C. relative advantage

D. complexity
1435. The roughly and detailed estimation of market size, product price and development costs is classified as?
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A. follow-up testing

B. follow-up screening

C. write-down

D. write-up
1436. If the variable cost is $40 for and the fixed cost is $20 then the total cost is?
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A. $80

B. $40

C. $20

D. $60
1437. Segmentation of international markets on the basis of overall economic development is an example of?
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A. cultural factors

B. economic factors

C. political and legal factors

D. geographic location

1438. The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
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A. pricing curve

B. costing curve

C. experience curve

D. learning curve

1439. The pricing strategy in which the standard markup is added into the cost of market offering is classified as?
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A. marginal pricing

B. cost plus pricing

C. markup pricing

D. both b and c
1440. When the new developed product concept is tested, the next immediate step is to?
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A. develop logistic network

B. develop market strategy

C. develop a testing technique

D. develop intermediaries