marketing MCQs – Page 71

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1401. The trading of raw material through online sources between buyers and sellers is classified as?
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A. direct marketing

B. de-procurement

C. online selling

D. e-procurement

1402. In market segmentation evaluation, the factors must be considered are?
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A. all of above

B. segment size and growth

C. segment structural attractiveness

D. company objective and resources

1403. In business buying process, the group who has formal authority of supplier selection is classified as?
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A. user

B. decider and gatekeeper

C. influencer

D. buyer

1404. In business buying process, the participants involved are?
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A. decider and gatekeeper

B. buyer

C. user

D. influencer

1405. Value proposition consists of?
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A. Differentiation

B. Segmentation & targeting

C. Positioning

D. Both a and c

1406. The cultural factors must include?
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A. roles and status

B. social class

C. occupation

D. beliefs and attitudes

1407. The process of introducing a new product into market is called?
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A. free test markets

B. uncontrolled test markets

C. market testing

D. commercialization

1408. The customers of products or services in product life cycles introductory stage are classified as?
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A. laggards

B. middle majority

C. innovators

D. early adopters

1409. Market offerings are offered to?
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A. Create a need or want

B. Satisfy a need or want

C. Both a and b

D. None of above

1410. The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
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A. joint ownership

B. management contracting

C. contract manufacturing

D. investment ownership

1411. Both loyal and profitable group of customers is considered as?
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A. Barnacles

B. True friends

C. Butterflies

D. Strangers

1412. The countries having raw material exporting economic structure are?
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A. India

B. United States and Japan

C. Brazil and China

D. Saudi Arabia and Chile

1413. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
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A. business to consumer domain

B. consumer to business domain

C. consumer to consumer domain

D. business to business domain

1414. The process of watching customers in natural environment is called?
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A. observational research

B. experimental research

C. ethnographic research

D. survey research

1415. The personal factors include?
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A. personality and self-concept

B. roles and status

C. social class

D. online communities

1416. The types of major online marketing domains includes?
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A. consumer to business

B. business to business

C. business to consumer

D. all of above

1417. The business buying situation in which the buyer reorders same order again and again on routine basis is?
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A. straight rebuy

B. new task

C. modified rebuy

D. solutions selling

1418. The customer classification depends on?
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A. Potential profitability

B. Projected loyalty

C. Both a and b

D. None of above

1419. The market divided on the basis of social class as lower lowers, upper lowers and middle class is example of?
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A. behavioral segmentation

B. geographic segmentation

C. psychographic segmentation

D. demographic segmentation

1420. The process of selecting the segments to serve by offering product is referred as?
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A. Market segmentation

B. Targeting

C. Marketing

D. Both a and b

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