marketing MCQs – Page 70

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1381. The kind of online marketing domain which is initiated by business to target consumers is classified as?
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A. consumer to business domain

B. business to business domain

C. consumer to consumer domain

D. business to consumer domain
1382. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
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A. need recognition

B. information search

C. purchase decision

D. both b and c

1383. The demand which is affected by price changes in short term is?
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A. unrealistic demand

B. realistic demand

C. elastic demand

D. inelastic demand

1384. Segmentation on the basis of values and attitudes and behavioral patterns is an example of?
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A. economic factors

B. political and legal factors

C. geographic location

D. cultural factors
1385. The customers keeping such information that supports their attitudes towards brand is classified as?
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A. selective attention

B. all of above

C. selective distortion

D. selective retention

1386. In business buying process, the group who manage and control information flow is classified as?
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A. user

B. decider

C. gatekeeper

D. influencer

1387. The major sources of ideas for product development comes from?
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A. internal sources

B. external sources

C. product lines extension

D. both a and b
1388. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
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A. product adaptation marketing

B. standardized global marketing

C. straight product marketing

D. adapted global marketing
1389. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
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A. measureable segment

B. attainable segment

C. accessible segment

D. substantial segment

1390. The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?
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A. freight on board origin pricing

B. basing point pricing

C. zone pricing

D. uniform delivered pricing

1391. The close factors affecting the companys ability to serve its customers are referred as?
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A. Microenvironment

B. Macro environment

C. Both a and b

D. None of the above

1392. Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
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A. display media

B. broadcast media

C. online media

D. print media
1393. The marketing services agencies includes?
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A. Marketing research firms

B. All of above

C. Marketing consulting firms

D. Media firms

1394. The companies that buy and sell only on the internet are classified as?
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A. click and mortar companies

B. premium companies

C. direct companies

D. click only companies
1395. The tendency to which experiences of potential customers fits with the innovation is called?
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A. divisibility

B. compatibility

C. communicability

D. relative advantage

1396. In BCG growth share matrix, the horizontal axis represents?
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A. Market growth rate

B. Relative market share

C. Portfolio analysis

D. Both b & c

1397. A companys microenvironment, the general publics consists of?
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A. public image

B. Community organizations

C. stockholders

D. minority groups

1398. The companies that practice online marketing into their traditional operations are classified as?
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A. click and mortar companies

B. direct companies

C. click only companies

D. premium companies

1399. According to brand personality traits, the sophistication is concluded as brand being?
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A. reliable and intelligent

B. charming and upper class

C. daring and imaginative

D. cheerful and wholesome

1400. The customers who are community group leaders and carefully adopt new ideas are called?
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A. early adopter

B. innovators

C. laggard

D. early majority