marketing MCQs – Page 69

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1361. The convenience products in industrial markets are also called as?
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A. industry supplies

B. industry capital items

C. industry material and parts

D. industry services

1362. The information obtained from companys network data sources is classified as?
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A. internal databases

B. external databases

C. outsourced databases

D. both a and b

1363. The web of computer networks that connects users from all around the world to interact with each other is classified as?
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A. internet

B. extranet

C. intranet

D. interactive net

1364. The Website build to engage customers from different places to move them closer for marketing outcome is classified as?
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A. branding website

B. corporate website

C. marketing website

D. viral website

1365. The kind of reduction made to those buyers who buy large volumes of products is classified as?
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A. seasonal discount

B. cash discount

C. quantity discount

D. functional discount

1366. A companys microenvironment, the media publics consists of?
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A. internet media

B. all of above

C. blogs

D. newspapers

1367. The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
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A. fix quantity pricing

B. resale price maintenance

C. deceptive pricing

D. price discrimination

1368. The organizations buying behaviors of raw materials for production purposes is called?
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A. cognitive dissonance

B. business buying process

C. derived demand

D. business buyer behavior

1369. The kind of strategy which is used by the company to achieve advertising objectives is classified as?
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A. advertising objective

B. advertising budget

C. advertising strategy

D. advertising messages

1370. In United States, Procter and Gamble sells six different detergent brands is an example of?
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A. mass marketing

B. segmented marketing

C. micromarketing

D. niche marketing

1371. The group which can exert influences on other because of specialized knowledge and skills is called?
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A. influential

B. opinion leader

C. leading adopters

D. all of above

1372. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
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A. straight product extension

B. dual adaptation

C. communication adaptation

D. product adaptation

1373. In macro environment, the pressure groups and government agencies are part of?
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A. the political environment

B. the cultural environment

C. the economic environment

D. the demographic environment

1374. A companys microenvironment, the customer markets are of?
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A. 2 types

B. 3 types

C. 4 types

D. 5 types

1375. The field sales force is also called as?
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A. none of the above

B. inside sales force

C. outside sales force

D. channel intermediaries

1376. The promotional products used in consumer promotion are also classified as?
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A. sweepstakes

B. cash rebates

C. advertising specialties

D. price packs

1377. The Toyota Corporation which produces several different brands of cars is an example of?
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A. niche marketing

B. micromarketing

C. mass marketing

D. segmented marketing

1378. The Millennial are also classified as?
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A. generation X

B. generation Y

C. baby boomers

D. both a and b

1379. The number of intermediaries that made products or services available to final customer are classified as?
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A. channel levels

B. flexible channels

C. marketing levels

D. chain of channels

1380. The marketing strategy statement first part consists of?
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A. target market

B. planned value proposition

C. sales, profit goals, market share

D. developing mission statement

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