marketing MCQs – Page 68

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1341. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
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A. vertical conflict

B. horizontal conflict

C. steep conflict

D. slope conflict

1342. The farms products such as livestock, vegetables, wheat and cotton are best classified as?
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A. capital items

B. materials and parts in industrial product

C. supplies and services

D. consumer products

1343. If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?
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A. $20.67

B. $25.67

C. $14.67

D. $18.67

1344. The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
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A. demand based costing

B. marginal costing

C. learning curve costing

D. target costing

1345. Stock market investors are considered as example of?
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A. Butterflies

B. True friends

C. Strangers

D. Barnacles

1346. The first step in personal selling process is to?
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A. approach

B. pre-approach

C. prospecting and qualifying

D. presentation and demonstration

1347. Considering the strategic planning, the Organizations purpose statement is known as?
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A. Vision statement

B. Mission statement

C. Value proposition

D. Both a and b

1348. The research approaches in marketing research does not include?
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A. ethnographic research

B. observational research

C. survey research

D. experimental research

1349. The personal selling step in which the sales person asks for an order to the customer is classified as?
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A. closing

B. handling shipment

C. shipper approach

D. follow up

1350. The kind of costs which is directly proportional to level of production are called?
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A. variable costs

B. total costs

C. overhead costs

D. fixed costs

1351. In the product life cycle growth stage, the marketing objective is to?
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A. defend market share and profits

B. create product awareness

C. reduce expenditure

D. maximize the market share

1352. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
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A. moral selling strategy

B. rational selling strategy

C. push strategy

D. pull strategy

1353. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
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A. managing agency

B. research agency

C. advertising agency

D. rational agency

1354. The process of systematic search for gathering new product ideas is called?
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A. idea generation

B. market development

C. business development

D. product generation

1355. The procedure of arranging a product to occupy distinct place in target customers mind is called?
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A. Differentiation

B. Market segmentation

C. Targeting

D. Positioning

1356. In marketing analysis, the result evaluation of marketing activities is part of?
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A. Planning

B. Control

C. Implementation

D. Analysis

1357. In the product life cycle maturity stage, the marketing objective is to?
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A. defend market share and profits

B. create product awareness

C. reduce expenditure

D. maximize the market share

1358. The SBUs in Stars category requires?
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A. Heavy investment

B. Less investments

C. More marketing

D. Both a and c

1359. After company has positioned itself, it should take steps to?
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A. differentiation

B. communicate the positioning

C. none of above

D. establish distribution channels

1360. The new brands a company develops with its own resources and R&D efforts are called?
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A. existing products

B. mergers

C. acquisition

D. new products

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