marketing MCQs – Page 67

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1321. The marketing logistics are also called as?
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A. exclusive distribution

B. physical distribution

C. exclusive dealing

D. supply chain management

1322. If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
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A. direct channel

B. flexible channel

C. indirect channel

D. static channel

1323. The broad categories of communication channels are?
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A. personal communication channels

B. irrational communication channels

C. non-personal communication channels

D. both a and c
1324. The resources and dollars allocated to companies or products promotional program are classified as?
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A. advertising budget

B. advertising strategy

C. advertising objective

D. advertising messages

1325. The research which is completed with the objective to test hypothesis is called?
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A. casual research

B. exploratory research

C. descriptive research

D. both a and c

1326. From the buyers point of view, the product is considered as?
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A. Customers cost

B. Convenient availability

C. Communication

D. Customer solution

1327. The price on which it is limit that no less profits would be accepted less than this price is classified as?
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A. cost ceiling

B. price floor

C. price ceiling

D. cost floor

1328. The idea-reducing stage in new product development process consists of?
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A. screening of customers

B. screening of ideas

C. screening of product

D. generation of ideas

1329. MnMs prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
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A. geographic segmentation

B. psychographic segmentation

C. income segmentation

D. occasion segmentation
1330. The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
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A. functional discount

B. seasonal discount

C. cash discount

D. quantity discount

1331. The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
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A. belief

B. attitude

C. learning

D. both b and c

1332. The sustainable marketing principles does not include?
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A. consumer oriented marketing

B. customer value marketing

C. inbound ? outbound marketing

D. innovative marketing

1333. The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
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A. rational style

B. execution style

C. creative style

D. persuasive style

1334. The low price sensitivity for buying the specific brand is called?
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A. sought products

B. specialty products

C. industrial products

D. unsought products

1335. The sum of variable costs and fixed costs is called?
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A. total costs

B. overhead costs

C. markup costs

D. both a and b

1336. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
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A. static marketing system

B. flexible marketing system

C. vertical marketing system

D. horizontal marketing system
1337. The sales of products in introductory stage are recorded by the company as?
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A. peak sales

B. rapidly rising

C. gradually declining

D. low sales
1338. The overlapping of steps for more efficient and effective product development with closely working departments is classified as?
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A. systematic product development

B. concentrated product development

C. team based product development

D. customer centered product development

1339. The message framework design AIDA stands for?
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A. action, intention, design and attention

B. action, interest, desire and attention

C. attention, interest, desire and action

D. agency, intention, design and attention

1340. In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
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A. maturity stage

B. predictive stage

C. improved market stage

D. profit achieved stage