marketing MCQs – Page 66

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1301. The theme of the message content which is related to self-interest of audience is classified as?
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A. moral appeal

B. emotional appeal

C. rational appeal

D. irrational appeal

1302. The Companys key businesses are known as?
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A. Portfolio analysis

B. Strategic Business Units (SBUs)

C. Both a and b

D. None of above

1303. The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?
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A. flexible channel

B. direct channel

C. static channel

D. indirect channel

1304. The random samples are drawn from mutually exclusive groups in?
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A. cluster sample

B. convenience sample

C. stratified random sample

D. simple random sample

1305. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
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A. competitive parity method

B. percentage of sales method

C. objective and task method

D. affordable method

1306. The buyers black box consists of?
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A. the cultural environment

B. the economic environment

C. characteristics of buyers

D. technological factors

1307. In measuring consumers major AIO dimensions, the activities includes?
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A. social events

B. social issues

C. recreation

D. both a and b

1308. In product life cycle, the stage in which sales are zero is classified as?
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A. decline stage

B. growth stage

C. maturity stage

D. product development stage

1309. The fifth step in the process of new product development is?
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A. analyzing marketing strategy

B. attracting new engineers

C. business analysis

D. deciding marketing medium

1310. Evaluation of the profitability of each segment is called?
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A. Market segmentation

B. Differentiation

C. Positioning

D. Targeting

1311. The social class group who rely heavily on inherited wealth is best classified as?
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A. working class

B. upper uppers

C. lower uppers

D. upper middles

1312. The products that requires mass marketing by producers and manufacturers are classified as?
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A. sought specialty products

B. convenience products and services

C. convenient specialty products

D. unsought consumer products

1313. The type of sales person who work from their offices through internet or telephone are classified as?
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A. inside sales force

B. outside sales force

C. nominal sales force

D. channel intermediaries

1314. A product is anything that is offered to market for?
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A. attention

B. all of above

C. use or consumption

D. acquisition

1315. According to customers four Ps, the communication is part of?
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A. Place

B. Price

C. Promotion

D. Product

1316. The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?
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A. desirable products

B. pleasing products

C. deficient products

D. salutary products

1317. The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
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A. organizational promotion

B. outbound promotion

C. consumer promotions

D. inbound promotion

1318. The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?
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A. organizational climate

B. outbound climate

C. media climate

D. sales climate

1319. If the product ideas source is companys own research and development department, it is said to be?
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A. internal idea sources

B. external idea sources

C. systematic idea sources

D. resourcing

1320. If customers perceive that price of product is greater than the value it provides to customer then the customer?
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A. would not buy product

B. would get free products

C. would get discount

D. would buy product

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