marketing MCQs – Page 65

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1281. The Nivea introduced and markets product line for men including body wash and shaving gels is example of?
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A. geographic segmentation

B. behavioral segmentation

C. gender segmentation

D. psychographic segmentation

1282. The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called?
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A. seller introvert seller

B. sellers extrovert sellers

C. environmentalism

D. consumerism

1283. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
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A. multichannel distribution system

B. multiple manufacturing franchises

C. multichannel system

D. multiple intermediary system

1284. The specific amount of money the company demands from customers for its product or services is classified as?
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A. discount

B. price

C. value added tax

D. tax

1285. Each member of selected sample has equal chance of selection in?
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A. stratified random sample

B. cluster sample

C. simple random sample

D. convenience sample

1286. The cars, food items and computers are best classified as?
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A. product marketing

B. tangible products

C. ownership of nothing

D. exchange of goods

1287. In growth-share matrix, the high growth and high share SBUs are considered as?
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A. Stars

B. Question marks

C. Cash Cows

D. Dogs

1288. The products that are usually distributed through fewer stores but with increased customer services is called?
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A. shopping products

B. unsought industrial product

C. less convenient sought products

D. shopping specialty products

1289. Firstly, the marketers must think about?
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A. Four Ts

B. Four Cs

C. Four Ds

D. Four Ps

1290. The type of market offerings that customers buy without committing any buying efforts are called?
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A. specialty products

B. convenience products

C. local goods

D. industrial products

1291. The buying of Lamborghini automobiles by customers willing to travel great distances is an example of?
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A. augmented products

B. unsought industrial product

C. convenience services

D. specialty products

1292. The customer buying behavior such as little planning before buying products is included in?
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A. unsought products

B. convenient products

C. convenient specialty products

D. sought products

1293. The process of changing one or more elements of marketing mix to improve sales is classified as?
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A. modifying the market

B. modifying marketing mix

C. modifying raw material schedule

D. modifying the product

1294. The company marketing mix that target market segments very broadly is called?
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A. segmented marketing

B. mass marketing

C. niche marketing

D. micromarketing

1295. The negative situational factors are part of?
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A. Opportunities

B. Weaknesses

C. Strengths

D. Threats

1296. The competitive edge of your company can be best classified as?
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A. Threats

B. Strengths

C. Weaknesses

D. Opportunities

1297. The limited fit between customer needs and companys product is shown by?
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A. Butterflies

B. Strangers

C. True friends

D. Barnacles

1298. Major environmental forces are?
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A. None of the above

B. Company & competitors

C. Marketing intermediaries

D. Suppliers & consumers

1299. The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
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A. non-emotional communication channels

B. irrational communication channels

C. non-personal communication channels

D. personal communication channels

1300. The types of reassert instruments available to market researcher are of?
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A. Two types

B. Five types

C. Four types

D. Three types

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