marketing MCQs – Page 64

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1261. The concentrated marketing is also called as?
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A. mass marketing

B. segmented marketing

C. micromarketing

D. niche marketing
1262. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
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A. demand based pricing

B. learning pricing

C. competition based pricing

D. marginal pricing

1263. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
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A. public relations

B. sales promotion

C. personal selling

D. advertising

1264. The testing technique in which researchers measure customers responses to new products is called?
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A. controlled test markets

B. uncontrolled test markets

C. simulated test markets

D. free test markets

1265. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
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A. point of purchase promotion

B. sales premium

C. advertising specialties

D. cents off deals

1266. Segmentation of international markets on the basis of common languages, religions and customs is example of?
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A. economic factors

B. cultural factors

C. geographic location

D. political and legal factors

1267. The new-product development process consists of detailed steps and number of steps are?
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A. Six steps

B. Seven steps

C. Five steps

D. Eight steps
1268. The whole marketing strategy of a company should support?
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A. Point of Differentiation

B. Positioning strategy

C. Targeting

D. Both b & c

1269. The lifestyle measuring consumers major dimensions such as?
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A. interests

B. opinions

C. activates

D. all of above
1270. Segmentation of international markets on the basis of monetary regulations is an example of?
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A. cultural factors

B. political and legal factors

C. economic factors

D. geographic location

1271. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
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A. competitive parity method

B. objective and task method

C. affordable method

D. percentage of sales method

1272. The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
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A. termed pricing

B. dynamic pricing

C. international pricing

D. fake pricing

1273. According to consumer promotion techniques, the cash refunds are also classified as?
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A. cash rebates

B. point of purchase promotions

C. price packs

D. sweepstakes

1274. The product or service that can satisfy a need or want is called?
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A. marketing mix

B. market segmentation

C. target market

D. market offering
1275. The products or services having significant group of buyers who are willing to make purchase efforts are called?
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A. sought products

B. unsought products

C. specialty products

D. both a and b

1276. The market segmentation based on customers race and nationality is an example of?
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A. psychographic segmentation

B. demographic segmentation

C. behavioral segmentation

D. geographic segmentation

1277. In marketing intermediaries, the way of distribution in which few dealers distribute companys product in selective territories is classified as?
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A. exclusive distribution

B. intensive distribution

C. inclusive distribution

D. selective distribution

1278. Considering non-personal communication channels, the radio and television are considered as?
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A. broadcast media

B. print media

C. online media

D. display media

1279. The customers in the decline stage are classified as?
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A. middle majority

B. innovators

C. early adopters

D. laggards
1280. The theme of message content which directs to the audience sense of what is proper and right is classified as?
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A. rational appeal

B. moral appeal

C. irrational appeal

D. emotional appeal