marketing MCQs – Page 63

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1241. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
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A. promotion mix

B. marketing communication mix

C. strategic buyer behavior mix

D. both a and b

1242. The procedure of displacement of long-established resellers by new intermediaries is classified as?
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A. disinter mediation

B. vertical mediation

C. multiple mediation

D. horizontal mediation

1243. The major pricing strategies does not includes?
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A. customer value based pricing

B. cost based pricing

C. discount and bonus pricing

D. competition based pricing

1244. The businesses and products collectively make a companys?
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A. Mission statement

B. Business portfolio

C. Strategic plan

D. Vision statement

1245. Considering non-personal communication channels, the billboards and posters are considered as?
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A. online media

B. print media

C. broadcast media

D. display media

1246. The perceptual processes that are based on stimulus consists of?
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A. selective retention

B. all of above

C. selective attention

D. selective distortion

1247. The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
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A. static distribution channel

B. horizontal marketing system

C. vertical marketing system

D. conventional distribution channel

1248. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?
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A. supply chain management

B. marketing logistics network

C. physical distribution network

D. delivery network

1249. Marketing myopia is to pay attention to?
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A. Experiences associated with products

B. None of above

C. Product offered by company

D. Benefits produced by products

1250. The PLC stage which experience increased marketing outlays is said to be?
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A. predictive stage

B. improved market stage

C. profit achieved stage

D. maturity stage

1251. The short term benefit given to the customers to attract more customers is called?
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A. organizational promotion

B. outbound promotion

C. sales promotion

D. inbound promotion

1252. According to marketing four Ps, the cash rebates are part of?
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A. Place

B. Price

C. Product

D. Promotion

1253. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
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A. advertising

B. personal selling

C. public relations

D. sales promotion

1254. When the captive product pricing is used for services then this pricing strategy is classified as?
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A. double pricing

B. two-part pricing

C. combine pricing

D. optional part pricing

1255. If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is?
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A. $33

B. $27

C. $30

D. $34

1256. The group which adopts innovation only after it becomes a tradition is classified as?
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A. laggard

B. late majority

C. early adopter

D. early majority

1257. The first step in process of developing new-product must be?
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A. business analysis

B. idea generation

C. idea screening

D. concept development and testing

1258. The classification of customers are of?
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A. 5 types

B. 4 types

C. 3 types

D. 2 types

1259. The distinction between industrial and consumer products is because of?
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A. purpose of buying the product

B. all of above

C. quality of bought product

D. quantity of buying the product

1260. The tests in test marketing are?
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A. controlled test markets

B. simulated test markets

C. free test markets

D. both a and b

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