marketing MCQs – Page 62

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1221. The pricing strategy which combines prices of two or more products in a combo pack is classified as?
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A. product bundle pricing

B. segmented pricing

C. discount pricing

D. allowance pricing

1222. The widely accepted and currently popular style in specific or given field of art is called?
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A. fashion

B. customs

C. fads

D. followers

1223. In the introduction stage of product life cycle, the cost per customer is?
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A. low

B. high

C. moderate

D. average

1224. The process of buying a license or copyrights to produce any other companys product is called?
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A. repetition

B. new packaging of product

C. merger

D. acquisition

1225. The industrial products are classified on the basis of?
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A. types of quantity

B. types of positioning

C. types of usage

D. types of customers

1226. The first step of value based pricing is to?
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A. assess needs of customer

B. design product

C. set target price

D. determine incurred costs

1227. The variables such as market and product variability plays a role in designing of?
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A. targeting strategy

B. positioning strategy

C. differentiation

D. market segmentation

1228. According to brand personality traits, the sincerity is concluded as brand being?
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A. cheerful and wholesome

B. outdoorsy and tough

C. charming and upper class

D. daring and imaginative

1229. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
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A. personal selling

B. public relations

C. advertising

D. sales promotion

1230. The subcultures includes?
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A. geographic regions

B. racial groups

C. nationalities

D. all of above

1231. The probability sample includes?
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A. convenience sample

B. judgment sample

C. quota sample

D. simple random sample

1232. The adopter group innovators are?
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A. skeptical

B. tradition bound

C. deliberate

D. venturesome

1233. The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
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A. uniform delivered pricing

B. freight on board origin pricing

C. zone pricing

D. basing point pricing

1234. The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
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A. desirable products

B. deficient products

C. salutary products

D. pleasing products

1235. The marketing strategy starts with?
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A. Targeting

B. Differentiation

C. Market segmentation

D. Positioning

1236. The buying of products such as fast food is an example of?
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A. sought products

B. difficult products

C. convenient products

D. sought services

1237. The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only companys territory is classified as?
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A. exclusive territorial agreement

B. inclusive territorial agreement

C. selective territorial agreement

D. intensive territorial agreement

1238. The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
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A. contractual VMS

B. corporate VMS

C. administered VMS

D. full time VMS

1239. The higher is the gap between product performance and customer expectations, the customer is?
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A. more dissatisfied

B. none of the above

C. more delighted

D. more satisfied

1240. The geographical pricing strategy in which seller bears whole or portion of freight is classified as?
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A. flexible pricing

B. basing point pricing

C. uniform pricing

D. freight absorption costing

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