marketing MCQs – Page 58

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1141. The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
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A. behavioral segmentation

B. geographic segmentation

C. demographic segmentation

D. psychographic segmentation

1142. The Dollar Tree store and Family Dollar targets customers with middle and low income groups is an example of?
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A. psychographic segmentation

B. income segmentation

C. behavioral segmentation

D. geographic segmentation

1143. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
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A. broadcast media

B. online media

C. print media

D. display media

1144. The major media channels such as print, display, online and broadcast are classified as?
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A. non-emotional communication channels

B. irrational communication channels

C. personal communication channels

D. non-personal communication channels
1145. Finding new ways to create more satisfying products for customers is called?
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A. customer centered product development

B. team based product development

C. systematic product development

D. concentration based development

1146. The natural products such as fish, crude petroleum and iron are classified as?
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A. specialty consumer products

B. capital items

C. materials and parts in industrial product

D. convenience consumer products

1147. The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
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A. outbound distribution

B. reverse distribution

C. inbound distribution

D. forward distribution

1148. The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
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A. static distribution channel

B. horizontal marketing system

C. conventional distribution channel

D. vertical marketing system

1149. The type of channel arrangement includes?
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A. conventional distribution channel

B. horizontal marketing system

C. vertical marketing system

D. both a and c
1150. According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
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A. turbulent stage

B. innovation stage

C. non-profit stage

D. introduction stage
1151. The types of vertical marketing system are?
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A. contractual VMS

B. corporate VMS

C. administered VMS

D. all of above
1152. The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
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A. competitive pricing

B. value added pricing

C. cost based pricing

D. differentiated pricing

1153. The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
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A. cash refund

B. coupon

C. sample

D. premium

1154. The situation in which company is making more sales with its existing product is classified as?
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A. Diversification

B. Market penetration

C. Market development

D. Product development

1155. The new product development stage in which the concept is tested whether idea has strong appeal is called?
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A. concept testing

B. market screening

C. concept development

D. material testing

1156. If customers perceive that price of product is less than the value it provides to customer then the customer?
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A. would get free products

B. would get discount

C. would buy product

D. would not buy product

1157. The Company focuses on product improvements on continuous basis in the marketing concept called?
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A. The production concept

B. The selling concept

C. The product concept

D. None of the above

1158. The SBUs of a company with low market share and growth rate are considered in?
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A. Stars

B. Dogs

C. Question marks

D. Cash Cows

1159. The clothing lines distribution as casual clothes and formal clothes is a classic example of?
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A. styles

B. fashion

C. followers

D. norms

1160. The second step of value based pricing is to?
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A. determine incurred costs

B. set target price

C. assess needs of customer

D. design product