marketing MCQs – Page 57

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1121. The type of value based pricing includes?
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A. good value pricing

B. cost plus pricing

C. value added pricing

D. both a and c
1122. The lot of marketing efforts are required to market the products and services for the product category called?
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A. sought primary products

B. industrial augmented products

C. specialty industrial products

D. unsought consumer products
1123. The cost of products or services are considered to set?
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A. ceiling for cost

B. ceiling for prices

C. floor for prices

D. floor for cost

1124. The factors that must be considered while designing the pricing strategies are?
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A. marketing strategy

B. all of above

C. strategies of competitors

D. price of competitors

1125. The delivery and credit services are part of?
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A. positioning strategy

B. augmented product

C. marketing strategy

D. non-augmented product

1126. In the decline stage of product life cycle the per customer cost is?
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A. high

B. low

C. moderate

D. average

1127. The set of organizations interdependent on each other that help in making market offerings available to customer are called?
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A. marketing channels

B. basing point channels

C. pricing channels

D. interactive channels

1128. The adopter group early adopters is classified as?
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A. deliberate

B. guided by respect

C. tradition bound

D. skeptical

1129. The focus on distribution efficiency is integral part of?
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A. The marketing concept

B. The product concept

C. The selling concept

D. The production concept

1130. In smaller companies, the pricing strategies are handled by?
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A. marketing manager

B. top management

C. divisional manager

D. sales manager

1131. The differentiated marketing is also called?
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A. mass marketing

B. concentrated marketing

C. segmented marketing

D. micromarketing

1132. The PLC stage in which new product is distributed for the first time is called?
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A. market analysis stage

B. product marketing stage

C. introductory stage

D. business analysis stage

1133. The first step of cost based pricing strategy is to?
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A. set price based on cost

B. determine cost of product

C. design a product

D. convince buyer about products value

1134. The course of sales and profits of a product over its whole life is called?
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A. customer lifetime value

B. marketing management

C. product management

D. product life cycle
1135. The pricing issues within channel levels includes?
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A. predatory pricing

B. deceptive pricing

C. price maintenance

D. price discrimination

1136. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
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A. Weaknesses

B. Strengths

C. Opportunities

D. Threats

1137. The market development is the result of introducing?
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A. Existing product in existing market

B. New product in existing market

C. Existing product in new market

D. New products in new markets

1138. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
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A. integrated marketing communications

B. integrated strategic channels

C. none of the above

D. integrated outbound channels

1139. Permanent and ordered division in society on basis of values and interests is called?
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A. social class

B. culture

C. subculture

D. both b and c

1140. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?
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A. delivery channels

B. supply chain management

C. marketing channels

D. value delivery network