marketing MCQs – Page 56

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1101. According to Maslows hierarchy of needs, the need of recognition and status is classified as?
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A. esteem needs

B. physiological needs

C. safety needs

D. social needs

1102. The services or products that customers buy immediately after noticing are classified as?
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A. convenience products and services

B. shopping goods or services

C. augmented product or services

D. sought products or services

1103. The product life cycle (PLC) stages includes?
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A. maturity and decline

B. all of above

C. product development

D. growth

1104. According to SWOT analysis, the analysis of Opportunities & Threats is part of?
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A. Internal environment

B. External environment

C. Both a and b

D. None of the above

1105. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
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A. combine pricing

B. optional part pricing

C. two-part pricing

D. double pricing

1106. The pricing strategies related to product mix consists of?
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A. by-product pricing

B. product bundle pricing

C. captive product pricing

D. all of above
1107. The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
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A. super retailers

B. limited service retailers

C. full-service retailers

D. self-service retailers

1108. The market segmentation done on the basis of religions of customers such as Catholics, Hindus and Muslims is classified as?
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A. psychographic segmentation

B. behavioral segmentation

C. demographic segmentation

D. geographic segmentation

1109. The retail stores such as 7-eleven and stop-n-go are examples of?
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A. outbound stores

B. inbound stores

C. convenience stores

D. intensive stores

1110. The resources such as oil, coal, gas and other minerals are known as?
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A. renewable resources

B. non-renewable resource

C. Both a and b

D. none of above

1111. The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
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A. premium marketing

B. sponsored marketing

C. event marketing

D. branding

1112. The new competitors will enter in the market in the PLC stage called?
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A. targeting stage

B. lately buying stage

C. growth stage

D. segmenting stage

1113. According to real-win-worth doing proposition of marketing, checking the fit of product in overall strategy is part of?
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A. win

B. real

C. less worthy

D. worth doing
1114. The brands superiority is based on its?
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A. points of priority

B. points of membership category

C. point of similarities

D. point of differences
1115. The traits that can help defining someones personality includes?
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A. scalability and autonomy

B. self-confidence and dominance

C. defensiveness and adaptability

D. all of above
1116. Finding new segments and new users which can result in increased consumption of market offering is said to be?
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A. modifying marketing mix

B. modifying the market

C. modifying raw material schedule

D. modifying the product

1117. The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
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A. cognitive dissonance

B. post purchase behavior

C. both a and b

D. none of the above

1118. The communication channels such as buzz marketing and word-of-mouth influence are classified as?
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A. personal communication channels

B. non-personal communication channels

C. irrational communication channels

D. non-emotional communication channels

1119. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
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A. display and online media

B. word-of-mouth influence

C. buzz marketing

D. print and broadcast media

1120. The office equipment such as computers and fax machines are best examples of?
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A. industrial accessory equipment

B. fixed equipment

C. installation

D. industrial office equipment