marketing MCQs – Page 55

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1081. The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
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A. presentation

B. demonstration

C. inbound approaching

D. nominal approaching

1082. The price adjustment strategies includes?
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A. all of above

B. promotional pricing

C. discount pricing

D. dynamic pricing

1083. The purchasing agents of the companies in business markets dominate the__________?
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A. supplier selection

B. product components

C. buyer selection

D. trial suppliers

1084. The pricing issues across channel levels includes?
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A. deceptive pricing

B. predatory pricing

C. none of the above

D. price fixing

1085. The kind of information consumer obtains from advertising campaigns and sales people is classified as?
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A. all of above

B. personal sources

C. experiential sources

D. commercial sources
1086. In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
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A. repetition stage

B. growth stage

C. turbulent stage

D. non-turbulent

1087. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?
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A. executive style marketing

B. adaptation marketing

C. sustainable marketing

D. channel view marketing

1088. The clothing line of fashion designers is best classified as?
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A. unsought product

B. industrial products

C. specialty shopping products

D. specialty products
1089. If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
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A. optional product pricing

B. bi-product pricing

C. Two part pricing

D. Two way pricing

1090. In PLC stages, the stage in which the companys investment costs mount is classified as?
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A. development stage

B. buying stage

C. testing stage

D. merger stage

1091. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
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A. involuntary franchising

B. involuntary chain

C. voluntary chain

D. voluntary franchising

1092. In marketing, the potential customers familiarity with advertising creates?
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A. brand familiarity

B. brand conviction

C. both a and b

D. none of above

1093. The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
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A. functional allowances

B. promotional allowances

C. optional product allowances

D. seasonal allowances

1094. Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?
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A. selective store

B. discount store

C. exclusive store

D. extensive store

1095. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
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A. sense of vision marketing

B. sense of mission marketing

C. societal marketing

D. sense of broad marketing

1096. The market segment which is large enough or profitable enough to be served is known as?
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A. measureable segment

B. attainable segment

C. substantial segment

D. accessible segment

1097. The value that customers give up to get the benefits of products or services is classified as?
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A. price

B. value added tax

C. discount

D. tax

1098. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
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A. inbound ? outbound marketing

B. customer value marketing

C. consumer oriented marketing

D. innovative marketing

1099. The preplanned funeral services are classified as?
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A. specialty products

B. industrial services

C. augmented services

D. unsought services
1100. Considering products and service classification, the marketing offering such as furniture is an example of?
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A. specialty products

B. augmented products

C. non-shopping products

D. shopping products