marketing MCQs – Page 54

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1061. The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
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A. independent off-price retailer

B. service retailers

C. categorized retailer

D. off-price retailer

1062. The services does not result in?
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A. ownership of anything

B. marketing of anything

C. selling of anything

D. buying of anything

1063. The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?
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A. seasonal discount

B. cash discount

C. functional discount

D. quantity discount

1064. The detailed description of products, target market, competitors and customer value proposition is classified as?
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A. none of above

B. write-up

C. follow-up

D. write-down

1065. The less involved consumer buying behavior in which customers perceive few differences between brands is called?
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A. habitual buying behavior

B. variety seeking buying behavior

C. dissonance reducing buying behavior

D. complex buoying behavior

1066. The luxury products such as Rolex watches are best classified as?
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A. convenience products and services

B. sought services

C. unsought specialty products

D. specialty products
1067. The segmentation of market in groups having similar needs and wants is known as?
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A. income segmentation

B. intramarket segmentation

C. intermarket segmentation

D. psychographic segmentation

1068. The personal selling technique is frequently used in marketing mix designed for?
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A. augmented products

B. sought industrial products

C. specialty industrial products

D. shopping consumer products
1069. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
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A. off sourcing

B. off shoring

C. internal sourcing

D. crowdsourcing
1070. The customer markets & publics are included in companys environment calledThe customer markets & publics are included in companys environment called?
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A. Macro environment

B. Microenvironment

C. Both a and b

D. None of above

1071. The standard amount that must be sold by salesperson of the companys total product is classified as?
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A. expense quota

B. sales contest

C. sales quota

D. production quota

1072. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
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A. desirable products

B. salutary products

C. pleasing products

D. deficient products

1073. The Regent Seven Seas Cruise Line targets customers seeking elegant ambiance for holidays is example of?
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A. behavioral segmentation

B. geographic segmentation

C. psychographic segmentation

D. income segmentation

1074. In the growth stage of product life cycle the cost per customer is?
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A. low

B. moderate

C. high

D. average
1075. The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
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A. limited inbound retailers

B. discount killer

C. limited outbound retailers

D. category killer
1076. A companys value delivery network, the marketers must treat?
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A. Suppliers as partners

B. Marketing intermediaries as partners

C. Various publics as partners

D. Both a and b

1077. The retailer store Sears is an example of?
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A. outbound store

B. department store

C. inbound store

D. intensive store

1078. The products such as major household appliances like TVs and refrigerators are classified as?
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A. convenience sought products

B. unsought industrial products

C. sought non-specialty products

D. shopping products
1079. The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
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A. actual product

B. tangible products

C. augmented product

D. actual ownership

1080. The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
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A. price penetration

B. product line pricing

C. optional product pricing

D. price skimming