marketing MCQs – Page 53

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1041. The retail stores such as Wal-Mart and Target are examples of?
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A. department store

B. super store

C. discount store

D. specialty stores

1042. According to Maslows hierarchy of needs, the need for security and protection is classified as?
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A. esteem needs

B. physiological needs

C. social needs

D. safety needs

1043. The pricing technique which considers pricing for customers living in different locations around the world is classified as?
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A. promotional pricing

B. short term pricing

C. geographical pricing

D. cyclical pricing

1044. That minor stimuli which determines when and how customer will respond in certain way is called?
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A. perception

B. cues

C. motives

D. both a and c

1045. A companys microenvironment, the internal publics consists of?
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A. Stockholders

B. workers and managers

C. Community organizations

D. Companys lawyers

1046. The products that are bought to be used in conduct of business is called?
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A. augmented products

B. industrial products

C. consumer products

D. core customer value

1047. The person self-image also called as its?
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A. social class

B. personality

C. lifestyle

D. self-concept

1048. The supplies such as lubricants, coal, paper and pencils are best classified as?
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A. business advisory services

B. consumer specialty products

C. operating supplies

D. repair and maintenance supplies

1049. According to sustainable marketing, the major movements includes?
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A. consumerism

B. sellers extremism

C. environmentalism

D. both a and c

1050. At the final level of planning products, the planners turn the actual product into?
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A. de-augmented product

B. augmented product

C. core customer value

D. customer driven strategy

1051. The products that are sold through wide spread distribution network are classified as?
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A. convenience products

B. shopping products

C. unsought products

D. sought consumer products

1052. The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
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A. deficient products

B. outbound products

C. pleasing products

D. salutary products

1053. The retail stores such as Best Buy, Staples and Pet Smart are examples of?
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A. intensive stores

B. outbound stores

C. superstore

D. inbound stores

1054. Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
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A. super market

B. selective market

C. extensive market

D. exclusive market

1055. The adopter group late majority is classified as?
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A. tradition bound

B. skeptical

C. deliberate

D. guided by respect

1056. The BlackBerry on the go connectivity specific feature is part of?
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A. intangible services

B. dis-augmented product

C. augmented product

D. actual product

1057. The industrial products can be classified into?
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A. Three groups

B. Five groups

C. Two groups

D. Four groups

1058. The process of selling market offering for business use or resale purpose is classified as?
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A. promoting

B. retailing

C. wholesaling

D. none of the above

1059. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
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A. profit achieved stage

B. maturity stage

C. improved market stage

D. productive stage

1060. Physical distribution channels includes?
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A. Retailers

B. Wholesalers

C. Both a and b

D. None of the above

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