marketing MCQs – Page 49

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
961. The pricing strategy used to set prices for products that are optional with the main product bought is called?
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A. captive product pricing

B. competitive pricing

C. product line pricing

D. optional product pricing
962. The products that requires aggressive personal selling efforts are considered as?
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A. unsought consumer products

B. augmented industrial product

C. unsought shopping products

D. sought specialty products

963. The sustainable marketing principle which states that company must considers societys long term interest, consumer wants and company requirements is called?
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A. sense of mission marketing

B. sense of vision marketing

C. societal marketing

D. sense of broad marketing

964. The products that are low priced and placed at most convenient available places in retail stores are classified as?
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A. convenience products

B. subspecialty products

C. specialty products

D. unsought products

965. According to brand personality traits, the ruggedness is concluded as brand being?
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A. charming and upper class

B. outdoorsy and tough

C. daring and imaginative

D. cheerful and wholesomeness

966. The airliners and home repairers are best classified as?
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A. distribution channels

B. services

C. barter system

D. products

967. Burger King segments and targets its brands market Super Fans who visit store roughly 13 times a month is an example of?
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A. user status

B. benefits sought

C. loyalty status

D. usage rate
968. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
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A. direct marketing

B. offline promotion

C. direct channeling

D. sales promotion

969. The stores such as Kroger, Safeway and Supervalu are examples of?
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A. outbound stores

B. super market

C. intensive stores

D. inbound stores

970. The products purchased for further processing by business owners are best classified as?
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A. consumer products

B. augmented products

C. industrial products

D. core customer value

971. The buyer decision process starts with?
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A. need recognition

B. information search

C. evaluation of alternatives

D. both b and c

972. The low involved buying behavior of consumers while perceiving significant differences between brands is called?
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A. complex buying behavior

B. habitual buying behavior

C. variety seeking buying behavior

D. dissonance reducing buying behavior

973. The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
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A. cash refunds

B. premium

C. sample

D. coupon

974. The products that customers buy after comparing suitability of products are classified as?
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A. shopping products

B. non-shopping products

C. specialty products

D. unsought products

975. The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
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A. unsought products

B. industrial unsought products

C. sought products

D. specialty products
976. The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as?
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A. drop shippers

B. web wholesalers

C. brokers

D. agent
977. The products such as toffees and candies are examples of?
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A. convenience products

B. unsought products

C. shopping products

D. augmented products

978. The wireless communication is an example of?
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A. ownership of nothing

B. services

C. exchange of goods

D. tangible products

979. If the lawn mower is bought for house backyard, the lawn mower is classified as?
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A. specialty products

B. augmented products

C. industrial products

D. consumer products
980. The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called?
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A. environmental sustainability

B. sellers adaptation view

C. customer sustainability

D. consumer profitability