marketing MCQs – Page 48

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

941. In stages of adoption process, the stage in which customer considers whether to try product or not to is classified as?
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A. evaluation and trial stage

B. awareness stage

C. adoption

D. interest stage

942. The pricing strategy which considers setting the price after designing marketing program is classified as?
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A. discount based pricing

B. ceiling based pricing

C. value based pricing

D. cost based pricing

943. The question of buyer what I am really buying? is addresses in strategy called?
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A. targeting strategy

B. intangible products

C. positioning statement

D. customer core value

944. The distinct psychological characteristics that play key role in distinguishing one person from another is called?
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A. social class

B. None of the above

C. personality

D. lifestyle

945. Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
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A. intermarket segmentation

B. intramarket segmentation

C. psychographic segmentation

D. income segmentation

946. The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?
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A. shopper marketing

B. inbound marketing

C. outbound marketing

D. exclusive marketing

947. The buyers black box consists of?
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A. characteristics of buyers

B. buyers decision process

C. the cultural environment

D. both a and b

948. The markets in which the goods are bought for production processes by the business owners are called?
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A. government markets

B. consumer markets

C. international markets

D. business markets

949. The price adjustments made for volume purchases, payment of bills and off season buying includes?
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A. basing point adjustment

B. geographic adjustment

C. zone price adjustment

D. discount and allowances

950. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
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A. inbound ? outbound marketing

B. customer value marketing

C. innovative marketing

D. consumer oriented marketing

951. The third step of cost based pricing is to?
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A. set price based on cost

B. determine cost of product

C. design a product

D. convince buyer about products value

952. The organized movement by government agencies and citizens towards betterment of buyers as compared to sellers is classified as?
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A. seller introvert seller

B. sellers extrovert sellers

C. consumerism

D. environmentalism

953. The paints, nails and brooms are classic examples of?
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A. accessory equipment

B. business services

C. business advisory services

D. unsought specialty products

954. The product packaging is said to be part of?
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A. actual product

B. positioning strategy

C. competitive strategy

D. value proposition

955. The less frequently purchased consumer products are called?
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A. specialty products

B. sought products

C. unsought products

D. shopping products

956. The BlackBerry specific product design with QWERTY keyboard is an example of?
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A. product experience

B. intangible products

C. services

D. tangible product

957. According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
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A. lately buying stage

B. segmenting stage

C. targeting stage

D. growth stage

958. The pure tangible good and pure services are two extremes of?
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A. market offering

B. logistic channels

C. ownership

D. exchange of goods

959. The adopter group early majority is?
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A. skeptical

B. tradition bound

C. deliberate

D. guided by respect

960. Considering types of wholesalers, the types of agents are?
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A. commission merchants

B. rack jobbers

C. selling agents

D. manufacturers agent

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