marketing MCQs – Page 47

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

921. The independent wholesaler which takes title of market offering is called?
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A. manufacturers sales branches

B. merchant wholesalers

C. voluntary franchise chain

D. agents and brokers

922. The market segmentation done on basis of occupation and education of customers is an example of?
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A. geographic segmentation

B. demographic segmentation

C. behavioral segmentation

D. psychographic segmentation

923. The companies who are selling life insurances are selling?
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A. sought specialty products

B. unsought consumer products

C. unsought shopping products

D. augmented industrial product

924. The product packaging is futile part of?
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A. positioning strategy

B. actual product

C. core customer value

D. actual ownership

925. The buying of products such as laundry detergents is an example of?
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A. convenient products

B. less sought services

C. shopping services

D. specialty products

926. The Jeep can associated with brand personality trait known as?
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A. excitement

B. competence

C. ruggedness

D. sophistication

927. The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as?
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A. segmented pricing

B. promotional pricing

C. psychological pricing

D. geographical pricing

928. The classic examples of deficient products are?
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A. junk food and cigarettes

B. ineffective medicines

C. nutritious high fiber cereals

D. insurance products

929. The distribution of branded products through one or few outlets is called?
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A. specialty products

B. unsought products

C. augmented products

D. industrial products

930. A companys marketing environment consists of?
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A. Microenvironment

B. Macro environment

C. Both a and b

D. None of the above

931. The market which is segmented on the basis of age and gender of customers is classified as?
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A. demographic segmentation

B. psychographic segmentation

C. behavioral segmentation

D. geographic segmentation

932. The set price limit from which no more demand is accepted is classified as?
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A. price ceiling

B. cost floor

C. cost ceiling

D. price floor

933. In retailer industry, the stores such as Kohls and Target are considered as best examples of?
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A. super retailers

B. self-service retailers

C. full-service retailers

D. limited service retailers

934. Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are__________?
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A. awareness agents

B. purchasing agents

C. evaluation agents

D. system agents

935. The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as?
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A. manufacturers sales branches

B. drop shippers

C. brokers

D. agent

936. The major product variables that retailers must consider includes?
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A. store atmosphere

B. product assortment

C. services mix

D. all of above

937. Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as?
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A. inclusive store

B. extensive store

C. superstore

D. exclusive store

938. The off-price retailer that is division of some large retail corporation is classified as?
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A. off-price retailer

B. independent off-price retailer

C. independent super retailer

D. on-price retailer

939. The portable factory equipment such as lift trucks is an example of?
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A. fixed equipment

B. industrial accessory equipment

C. installation

D. industrial office equipment

940. The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?
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A. freight on board origin pricing

B. uniform delivered pricing

C. basing point pricing

D. zone pricing

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