marketing MCQs – Page 46

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

901. The classic examples of pleasing products are?
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A. ineffective medicines

B. insurance products

C. nutritious high fiber cereals

D. junk food and cigarettes

902. All the factors affecting purchasing power of consumers are included in?
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A. the cultural environment

B. the demographic environment

C. the economic environment

D. both a and b

903. In the personal selling process, the step which consists of identifying potential customers is classified as?
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A. qualifying

B. demonstrating quota

C. presenting quota

D. prospecting

904. The type of communication channel that send message without personal feedback or contact is classified as?
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A. non-emotional communication channels

B. non-personal communication channels

C. personal communication channels

D. irrational communication channels

905. In the maturity stage of product life cycle the cost per customer is?
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A. moderate

B. average

C. low

D. high

906. The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?
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A. voluntary cooperative

B. involuntary cooperative

C. retailer cooperative

D. voluntary franchise

907. To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
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A. self-image

B. perception

C. self-concept

D. brand image

908. The concept of retail organization in which two or more outlets that are controlled and owned commonly is classified as?
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A. off price voluntary stores

B. mutual cooperation

C. voluntary stores

D. chain stores

909. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
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A. wheel of retailing concept

B. cycle of retailers

C. wheel of mega retailers

D. retailers discount concept

910. The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as?
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A. freight on board origin pricing

B. zone pricing

C. basing point pricing

D. uniform delivered pricing

911. The marketing strategy statement the second part consists of?
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A. target market

B. developing mission statement

C. planned value proposition

D. sales, profit goals, market share

912. The collection of activities used to sell products too directly to end user for non-business use is classified as?
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A. distribution operation

B. retailing

C. inter-modeling

D. wholesaling

913. The second step in cost based pricing is to?
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A. set price based on cost

B. convince buyer about products value

C. design a product

D. determine cost of product

914. The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as?
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A. innovative marketing

B. consumer oriented marketing

C. inbound ? outbound marketing

D. customer value marketing

915. The major types of retail organizations includes?
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A. corporate chains

B. voluntary chains

C. retailer cooperatives

D. all of above

916. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
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A. differentiated marketing

B. undifferentiated marketing

C. market segmentation

D. targeting the market

917. The pricing strategy in which prices are adjusted for psychological effect is classified as?
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A. psychological pricing

B. geographical pricing

C. segmented pricing

D. promotional pricing

918. The banking services and hotel services are examples of?
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A. barter system

B. offered services

C. products

D. commodities

919. The fourth step of value based pricing is to?
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A. determine incurred costs

B. set target price

C. assess needs of customer

D. design product

920. The type of reduction made from list price is classified as?
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A. bargained reduction

B. discount

C. price segment

D. allowance

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