marketing MCQs – Page 45

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
881. The services such as airlines and hotels are classified as?
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A. shopping products

B. unsought augmented products

C. sought specialty products

D. unsought convenience products

882. The types of wholesalers does not include?
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A. merchant wholesalers

B. agents and brokers

C. manufacturers sales branches

D. voluntary franchise chain
883. The specific brands of luxury cars are classified as?
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A. industrial products

B. augmented product

C. de-augmented product

D. consumer products
884. The stages in the adoption process involves?
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A. awareness

B. all of above

C. evaluation and trial

D. interest

885. The products that customers buy after careful comparison on price and quality are called?
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A. shopping products

B. less specialty products

C. unsought products

D. specialty products

886. The separate firm engaged in wholesaling activities is classified as?
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A. outbound franchisor

B. franchisor

C. wholesaler

D. franchisee

887. The Companys microenvironment includes?
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A. The marketing intermediaries

B. The company

C. All of above

D. The suppliers

888. The markets including buyers in other countries are called?
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A. reseller markets

B. business markets

C. international markets

D. government markets

889. The positioning statement first states the?
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A. brands superiority

B. points of priority

C. product membership in category

D. points of differences

890. The positive situational factors and internal capabilities is part of companys?
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A. Strengths

B. Opportunities

C. Threats

D. Weaknesses

891. The after-sale services are part of?
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A. less convenient products

B. convenient tangible products

C. segmented products

D. augmented products
892. Considering the franchise organization, the independent business people involved other than service organization is represented as?
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A. franchisee

B. specialty line handlers

C. corporate units

D. franchisor

893. For developing new products, the company must know its?
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A. all of above

B. competitors

C. consumers

D. markets

894. According to customers, the trend of interpreting information in a way to support what they already believe is?
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A. selective attention

B. selective retention

C. all of above

D. selective distortion
895. The customer market division done on the basis of compulsive, ambitious and outgoing customers classified as?
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A. behavioral segmentation

B. geographic segmentation

C. psychographic segmentation

D. demographic segmentation

896. The products that consists of activities and benefits offered for sale are called?
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A. pricing of product

B. market segmentation

C. services

D. product membership in category

897. The two broad strategies for new products are?
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A. market skimming pricing

B. market penetration pricing

C. product line pricing

D. both a and b
898. The industry capital items include?
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A. installations

B. industrial materials and parts

C. shopping products

D. both a and b
899. According to Maslows hierarchy of needs, the needs for food, shelter and clothing are classified as?
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A. esteem needs

B. self-actualization needs

C. social and safety needs

D. physiological needs
900. The kind of sales people who travel to call all the customers in field is classified as?
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A. inside sales force

B. nominal sales force

C. channel intermediaries

D. outside sales force