marketing MCQs – Page 42

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
821. All the brands related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
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A. sentence associations

B. Company associations

C. brand associations

D. word associations

822. The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
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A. modified buyers

B. modified task

C. modified buy

D. modified rebuy
823. The parents and siblings are the part of___________?
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A. family orientation

B. opinion orientation

C. group orientation

D. inspirational orientation

824. The celebrity endorsements and objects that bring positive feeling in attitude formation of customers is classified in_________?
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A. value cues

B. central cues

C. peripheral cues

D. value route

825. The failure of product that increases the likelihood of customers purchasing products with warranty is an example of_________?
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A. availability heuristic

B. adjusting heuristic

C. geographical heuristic

D. anchoring heuristic

826. The slow economic and technological changes which influence for larger period of times is called __________?
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A. super trend

B. fabulous trend

C. mega trend

D. techno-socio trend

827. The thought that buying product would not be worth of the paid price is classified as?
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A. attitude risk

B. financial risk

C. factor risk

D. functional risk

828. The individual who shapes product specifications and plays role in negotiation are classified as________?
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A. approvers

B. providers

C. buyers

D. suppliers

829. Measuring the impact of casual factors such as income and price is called __________?
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A. economic demand

B. exponential demand

C. statistical demand

D. product demand

830. The purchase of customer information from outside firms and vendors is classified as ____________?
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A. marketing intelligence system

B. market development system

C. market information system

D. market record system

831. A technique which multiplies a base number by adjusting percentages is called ____________?
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A. supply ratio method

B. fixed cost ratio

C. raw material ratio

D. chain-ratio method
832. The market which is not affected by marketing expenditures of other companies in industry is called ___________?
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A. expanding expenditure

B. expansible market

C. no expansible market

D. limited expenditure

833. The basic determinant of any customers buying behavior is classified as__________?
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A. relatives

B. supply by company

C. culture

D. demand by others

834. In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
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A. analysis of natural environment

B. geographic environment analysis

C. demographic environment analysis

D. economic environment analysis

835. The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
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A. triggering emotions to personal values

B. adding an important feature

C. linking product to personal situation

D. linking product to engaging issue
836. The complete set of stored information and information strength is classified as_________?
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A. representative network memory model

B. associative network memory model

C. classified network memory model

D. distributive network memory model

837. The change in attitude based on customers association to brands is classified as_________?
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A. peripheral route

B. elaboration route

C. central cues

D. value cues

838. The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
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A. psychological risk

B. attitude risk

C. physiological risk

D. social risk
839. In modified rebuy, the suppliers who want to protect their business are classified as_________?
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A. in-suppliers

B. out-suppliers

C. modified suppliers

D. new suppliers

840. A group whose values and behaviors are rejected by individuals is classified as________?
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A. aspiration groups group

B. dissociative group

C. associative group

D. inspiration group