marketing MCQs – Page 41

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
801. The information is collected from consumer rating organizations and mass media is classified as_________?
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A. commercial sources

B. public sources

C. personal sources

D. experimental sources

802. The establishing of dams, irrigation, sanitation systems, pipelines and utilities are the examples of__________?
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A. system selling

B. systems contracting

C. management supplies

D. systems buying

803. The low share-penetration index includes ___________?
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A. high price

B. all of the above

C. low brand awareness

D. low availability

804. In new-task buying mode, the business buyer makes the__________?
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A. modified purchases

B. most of the decision

C. new decisions

D. fewest decision

805. The individuals who use the products and initiate defining the product requirements are classified as_________?
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A. deciders

B. influencers

C. users

D. initiators

806. The perceptual process in which customers notice price deviation as stimulus is classified as_________?
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A. selective shopping

B. selective ad watching

C. selective attention

D. selective noticing

807. The electronic markets in which prices fluctuate in every second are classified as_________?
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A. spot markets

B. exchange markets

C. vertical markets

D. both A and B
808. The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
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A. competitors brand

B. corporate brand

C. suppliers brand

D. initiator brand

809. The strategy to integrate larger gains with smaller losses involved_________?
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A. segregate principle

B. lining principle

C. cancellation principle

D. golden lining principle

810. The information acquired from family friends and acquaintances is classified as________?
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A. commercial sources

B. personal sources

C. media sources

D. public sources

811. In straight rebuy buying mode, the business buyer makes the__________?
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A. fewest decision

B. modified purchases

C. most of the decision

D. new decisions

812. In the buying process, the group that have indirect impact on consumers is classified as __________?
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A. secondary groups

B. formal groups

C. membership groups

D. primary groups

813. Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
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A. market information system

B. market record system

C. market development system

D. marketing intelligence system
814. The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
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A. lowest benefit package

B. highest benefit package

C. initiating benefit package

D. medium benefit package

815. In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
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A. market equilibrium point

B. horizontal axis

C. vertical axis

D. Companys equilibrium point

816. The persuasion of goal with less or more vigor objectives is classified as _________?
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A. demonization

B. intensity

C. psychogenic factors

D. motivation

817. The websites are established for independent products and customer services review forums are the classic examples of _____________?
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A. internet based market intelligence

B. product marketing

C. market development

D. service marketing

818. Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?
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A. forecasting

B. point scale method

C. factor method

D. ratio method

819. The buyer-supplier relationship defines by formal contract having low trust and interaction is classified as________?
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A. contractual buying

B. contractual selling

C. bare bones

D. contractual transaction
820. The purchases of schools, nursing homes, prisons and other institutions are classified as_________?
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A. government markets

B. consumer markets

C. institutional markets

D. business markets