marketing MCQs – Page 40

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

781. The process of identifying different competitive forces hierarchy is classified as___________?
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A. customer classification

B. market partitioning

C. market penetration

D. market division

782. The needs that arise from physiological states such as hunger and thirst are classified as_________?
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A. basic need

B. sufficiency needs

C. formal needs

D. informal needs

783. The sales frequency of product represents the______________?
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A. product consumption rate

B. sellers decision

C. product life cycle

D. product age

784. The engineering personnel of the companies have major influences in the selection of________?
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A. product components

B. supplier selection

C. trial suppliers

D. buyer selection

785. The public blogs and customer complaint sites are examples of ___________?
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A. marketing management

B. building marketing records

C. marketing intelligence on internet

D. field work

786. The effect of references, family and statuses are classified as ________?
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A. effect of cultural factors

B. effect of economic factors

C. effect of global factors

D. effect of social factors

787. The comparison of products benefits with all other market offerings is classified as__________?
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A. evaluation of substitutes

B. research dynamics

C. recognize problem

D. deciding information sources

788. The portion of consumers, who tend to buy more products with lower costs are best classified as________?
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A. geographical constrained

B. time constrained

C. availability constrained

D. money constrained

789. The expectancy value model is classified as __________?
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A. non compensatory model

B. compensatory model

C. approached model

D. realistic model

790. The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
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A. self-concept

B. ideal self-concept

C. self-monitors

D. actual self-concept

791. When the companys marketing expenditures affect its product sales, this is concluded as ____________?
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A. potential customers

B. sales response functions

C. company market share

D. product-share

792. The total number of products that will be bought by defined set of customers for specific area is called __________?
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A. product demand

B. market demand

C. customer buying power

D. services demand

793. The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
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A. realistic

B. heuristics

C. realistic

D. social heuristic

794. The process through which we organize, select and compile information to create meaningful picture is classified as_________?
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A. status quo

B. perception

C. motivation

D. loyalty

795. The government buying consists of weapons and other communication system is called_________?
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A. systems contracting

B. dealers

C. system selling

D. systems buying

796. The marketers must work hard in the marketing type of___________?
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A. selective noticing

B. selective ad watching

C. prepared distortion

D. selective attention

797. When customers evaluate more than one positive dimension separately, it is classified as__________?
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A. integrate gains

B. segregate loss

C. segregate gains

D. integrate loss

798. An analysis of income distribution and persons savings is the part of ____________?
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A. economic environment analysis

B. demographic environment analysis

C. geographic environment analysis

D. analysis of natural environment

799. The supplier-buyer relationships are categorized into__________?
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A. Seven categories

B. Four categories

C. Eight categories

D. Five categories

800. The buying center includes all the organizations who play roles as_________?
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A. initiators and users

B. buyers and gatekeepers

C. deciders and approvers

D. all of the above

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