marketing MCQs – Page 39

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

761. The buying persons spouse and children is classified __________?
0

A. family orientation

B. inspiration orientation

C. group orientation

D. family of procreation

762. The distance between market potential and minimum demand is said to be ___________?
0

A. product sensitivity

B. market sensitivity of demand

C. price sensitivity

D. market sensitivity

763. The market forecast shows the market demand which is ___________?
0

A. expected

B. None of above

C. maximum

D. minimum

764. The belief system that helps in shaping attitudes and behaviors is classified as _____________?
0

A. time constrained

B. core consumer behavior

C. multitasking

D. core values

765. The analysis of society is based on views of ourselves, others and nature is classified as ____________?
0

A. socio cultural environment analysis

B. natural environment analysis

C. competitors analysis

D. demographic analysis

766. The perceptual process in which people notice and usually anticipate is called___________?
0

A. selective ad watching

B. selective attention

C. selective shopping

D. selective noticing

767. If sales forecast graphically shown, the vertical axis shows ___________?
0

A. sales

B. marketing effort

C. raw material cost

D. production

768. The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
0

A. selective noticing

B. selective ad watching

C. selective attention

D. selective shopping

769. The tendency of interpreting useful information in a way that it fits customers preconceptions is classified as__________?
0

A. selective distortion

B. planned retention

C. planned attention

D. planned distortion

770. The programs design for customers which is limited to any affinity group are classified as ___________?
0

A. market share forecast

B. company demand

C. market potential

D. company sales forecast

771. The potential number of buyers multiply average quantity show the ____________?
0

A. total demand potential

B. current demand

C. total market potential

D. total production potential

772. The industries which is centered as plastics, chemicals and papers are classified as_________?
0

A. vertical hubs

B. horizontal hubs

C. geographical hubs

D. functional hubs

773. In the buying process, the group that have direct impact on customers is classified as____________?
0

A. membership groups

B. primary groups

C. secondary groups

D. both A and B

774. The mean of persuasion in elaboration likelihood model is ____________?
0

A. likelihood route

B. peripheral route

C. elaboration route

D. value route

775. The sequence of events which are durable and have momentum is classified as ____________?
0

A. competitors effect

B. competitive marketing

C. trend

D. fad

776. The stronger buyer and seller ties are facilitated in__________?
0

A. vertical coordination

B. horizontal coordination

C. selling coordination

D. contract coordination

777. The failure of any product, that can have health risk for user is classified as_________?
0

A. financial risk

B. physical risk

C. functional risk

D. social risk

778. The combo sites for product reviews and expert opinions are classified as _____________?
0

A. marketing intelligence on internet

B. marketing management

C. building marketing records

D. field work

779. The group or individuals who decide the suppliers and product requirements are classified as________?
0

A. selectors

B. evaluators

C. providers

D. deciders

780. The form of undersupply relative to an explicit or implicit contract is classified as_________?
0

A. self-serving

B. reduced opportunities

C. asset specify

D. opportunism

Previous Next

Showing 761 to 780 of 1731 mcqs