marketing MCQs – Page 38

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

741. When the customers possess sufficient ability and motivation, they always follow _____________?
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A. motivation route

B. central route

C. value route

D. elaboration route

742. When the customers base their predictions on example that comes to mind easily are classified as__________?
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A. availability heuristic

B. representative heuristic

C. anchoring heuristic

D. adjusting heuristic

743. The websites on which customer can order through distributed catalogs are classified as_________?
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A. distribution sites

B. ordering sites

C. procurement sites

D. catalog sites

744. The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
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A. users

B. influencers

C. deciders

D. initiators

745. The customer is disappointed of the purchase if____________?
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A. performance exceeds expectation

B. performance meets expectations

C. performance shorts of expectations

D. post purchase actions

746. The degree of perceived risk varies with ___________?
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A. all of the above

B. money at stake

C. customer self-confidence

D. attribute uncertainty

747. The process about how the individual customer come to know about the market offering, is classified as________?
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A. total set of brands

B. availability set

C. consideration set

D. brands awareness

748. The formal decision making process by which large organization buy the services and products is classified as_________?
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A. small buying

B. large buying

C. procedure buying

D. organizational buying

749. With the passage of time, the new-buy situations become_________?
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A. straight rebuy

B. new rebuy

C. straight buy

D. modified rebuy

750. The absolute limit of companys product demand is called ___________?
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A. demand

B. market potential

C. product potential

D. sales

751. The customer will be delighted of the purchase if it is_________?
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A. performance exceeds expectation

B. performance meets expectations

C. post purchase actions

D. performance shorts of expectations

752. New task buying process passes through the stages such as________?
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A. trial and adoption

B. evaluation

C. all of the above

D. awareness

753. The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
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A. marketing information system

B. financial information system

C. corporate information system

D. management information system

754. The expenditures that are tailored to particular value chain and organization are classified as________?
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A. contractual investments

B. horizontal investments

C. vertical investments

D. specific investments

755. The lower the product-penetration percentage, the ___________?
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A. higher the potential

B. higher the buying power

C. lower the potential

D. lower the buying power

756. The sales forecast is graphically shown, the horizontal axis shows _________?
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A. raw material cost

B. marketing effort

C. sales

D. production

757. The form of human society social stratification is classified as__________?
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A. social classes

B. internal factors

C. external factors

D. economic variables

758. The set of equation describes the different parameters in statistical system is called _____________?
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A. economic analysis

B. exponential analysis

C. econometric analysis

D. market analysis

759. The set of customers having interest in market offering but lack of access to it is called __________?
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A. potential market

B. available market

C. penetrated market

D. target market

760. The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
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A. value elaboration model

B. value likelihood model

C. expectancy elaboration model

D. elaboration likelihood model

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