marketing MCQs – Page 37

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
721. The substantial growth potential in the industry for all the firms is called ___________?
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A. low market penetration index

B. high market penetration index

C. strict demand

D. stretched market penetration index

722. The industrial strategy to build large scale industries by bidding process is classified as_________?
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A. system selling

B. management supplies

C. systems contracting

D. systems buying

723. The companies shift the ordering responsibility to the specific suppliers in managing systems are classified as__________?
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A. replenishment programs

B. continuous programs

C. inventory management

D. vendor managed inventory
724. The markets which include buying from manufacturers rather than intermediaries is classified as________?
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A. relative buyers

B. price sensitive buyers

C. consumer markets

D. business markets
725. The consumers buying behavior is largely influenced by___________?
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A. cultural factors

B. all of the above

C. social factors

D. personal factors

726. The consumers seek about the answer of how we think others see us is a concept named as a _____________?
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A. self-monitors

B. ideal self-concept

C. self-concept

D. actual self-concept

727. The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?
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A. Company sales potential

B. forecasted sales

C. product sales potential

D. market demand potential

728. When the marketers offer the products which is representation of the category as a whole is classified as ____________?
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A. representative heuristic

B. expectancy heuristic

C. psychological heuristic

D. motivation heuristic

729. The concept which defines the person and its interaction with the environment is classified as________?
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A. lifestyle

B. status

C. role

D. personality

730. The buying situations in business markets include___________?
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A. new task

B. all of the above

C. straight rebuy

D. modified rebuy

731. The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
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A. straight rebuy

B. modified task

C. new task

D. modified rebuy

732. The way in which consumers categorize and record financial outcomes of the market offering is classified as _________?
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A. decision accounting

B. mental accounting

C. critical accounting

D. geographical accounting

733. The way how information taken out from customers memory or mind is classified as________?
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A. memory encoding

B. memory retrieval

C. memory decoding

D. memory revival

734. The influential model of attitude change and attitude formation is_________?
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A. value elaboration model

B. value likelihood model

C. elaboration likelihood model

D. expectancy elaboration model

735. The past sales analysis techniques do not include in ___________?
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A. exponential ratio method

B. exponential smoothing

C. econometric analysis

D. time-series analysis

736. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
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A. linking product to engaging issue

B. linking product to personal situation

C. triggering emotions to personal values

D. adding an important feature

737. When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
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A. outsourcing

B. selling

C. off shoring

D. framing
738. The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
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A. reference groups

B. retailer groups

C. marketing groups

D. affecting groups

739. The minor stimuli that determines when and where customer responds is classified as__________?
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A. cues

B. drive

C. learning

D. motivation

740. The customers who loss averse tend to underweight the___________?
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A. integrate probabilities

B. segregate probabilities

C. low probabilities

D. high probabilities