marketing MCQs – Page 36

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
701. The function of closeness between products performance and product expectation is classified as ___________?
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A. satisfaction

B. dissatisfaction

C. bad performance

D. high performance

702. The areas specific subculture and social class is classified as____________?
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A. environmental factors

B. global factors

C. economic factors

D. cultural factors
703. The index showing that it is expensive to attract few or more prospects is referred in _____________?
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A. high market penetration index

B. strict demand

C. stretched market penetration index

D. low market penetration index

704. The two-factor theory is proposed by ___________?
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A. John Dale

B. Abraham Maslow

C. Frederick Herzberg

D. Sigmund Freud

705. The consumers who seek the answer of how we see ourselves is a concept named_________?
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A. self-monitors

B. actual self-concept

C. ideal self-concept

D. self-concept

706. The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
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A. adjusting heuristic

B. geographical heuristic

C. anchoring heuristic

D. peripheral heuristic

707. The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
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A. self-motivation

B. personality

C. self-goals

D. self-values

708. The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as________?
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A. cooperative systems

B. contractual selling

C. basic buying and selling

D. contractual buying

709. The comparison of potential and current market share yields __________?
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A. profit penetration index

B. market demand index

C. price penetration index

D. share penetration index
710. The selective distortion and selective attention are the types of_________?
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A. technical process

B. perceptual process

C. motivational process

D. sampling process

711. The groups that people think to join are classified as_________?
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A. aspiration groups

B. associative groups

C. party groups

D. leader groups

712. The intensity of negative attitude and motivation, to comply which are the dependents of______________?
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A. anticipated factors

B. attitudes of others

C. unanticipated situational factors

D. conjunctive situational factors

713. The family, friends, coworkers and neighbors are classified as__________?
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A. transaction group

B. informal groups

C. formal groups

D. membership groups
714. The long-term social and economic changes on a highly large scale is classified as __________?
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A. introductory products

B. special followers

C. mega trends

D. minor trends

715. The business markets buy phases, include:___________?
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A. product specification

B. proposal solicitation

C. all of the above

D. order-routine specification

716. The cost reduction approach states that product components can be redesigned without affecting performance is classified as___________?
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A. product performance analysis

B. product marketing analysis

C. product cost analysis

D. product value analysis
717. The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
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A. alternative theory

B. prospect theory

C. integration theory

D. segregation theory

718. The markets in which participants directly exchange goods or services are classified as________?
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A. private alliances

B. barter markets

C. public markets

D. buying markets

719. The first step in buying, decision process is to__________?
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A. search of information

B. recognize problem

C. deciding information sources

D. problem analysis

720. The demand which is not affected by price ranges is classified as________?
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A. inelastic price

B. inelastic demand

C. elastic demand

D. elastic price