markets efficiency and the public interest MCQs – Page 8

Practise focused markets efficiency and the public interest questions with marked answers for exam preparation and subject revision.

markets efficiency and the public interest Mcqs

141. The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?
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A. introduction stage

B. decline stage

C. growth stage

D. maturity stage

142. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?
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A. Affordable method

B. Competitive parity method

C. Percentage of Sales method

D. Objective and task method

143. A child in the United States is normally exposed to all of the following values EXCEPT ?
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A. material comfort

B. achievement ans success

C. collectivism

D. activity and involvement

144. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?
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A. Deceptive pricing

B. Deceptive packaging

C. Deceptive cost structure

D. Deceptive promotion

145. Setting call objectives is done during which of the following stages of the selling process?
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A. Preapproach

B. Prospecting

C. Approach

D. Handling objections

146. _________ describes changes in an individuals behavior arising from experience?
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A. Learning

B. Motivation

C. Modeling

D. Perception

147. All of the following are criticisms leveled against marketing by critics EXCEPT ?
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A. harming consumers through high-pressure selling

B. harming consumers through high prices

C. harming consumers through deceptive practices

D. harming consumers through too many product choices

148. The most logical budget setting method is found in the list below. Which is it ?
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A. Percentage of sales method

B. Competitive parity method

C. Objective and task method

D. Affordable method

149. A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction?
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A. requirement

B. demand

C. want

D. motive

150. All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?
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A. territorial sales force structure

B. pychographic trait sales force structure

C. product sales force structure

D. customer sales force structure

151. A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?
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A. brand

B. logo

C. Product feature

D. sponsorship

152. In a example discussed in your text Johnson & Johnsons recall of their Tylenol product following the discovery that several bottles of Tyloenol had been laced with cyanide is consistent with which business philosophy ?
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A. The societal marketing concept

B. The marketing concept

C. The selling concept

D. The product concept

153. ________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
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A. Idea generation

B. Idea screening

C. Brainstorming

D. Concept development and testing

154. Joining with foreign companies to produce or market products and services is called ?
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A. joint venturing

B. direct exporting

C. indirect exporting

D. licensing

155. The government increase the minimum wage. The National Association of Fast Food Restaurants hires you to determine the impact that this higher minimum wage will have on it industry. This is an example of ?
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A. partial equilibrium analysis

B. general equilibrium analysis

C. specific equilibrium analysis

D. industry equilibrium analysis

156. Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?
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A. service-profit chains

B. interactive marketing

C. service differentiation

D. internal marketing

157. If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
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A. Direct Mail

B. Television

C. Newspapers

D. Radio

158. __________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
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A. Outdoor

B. Online

C. Radio

D. Direct Mail

159. Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?
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A. demand

B. product

C. idea

D. service

160. Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ?
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A. Xerox

B. IBM

C. Universal Studios

D. Kodak

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