markets efficiency and the public interest MCQs – Page 7

Practise focused markets efficiency and the public interest questions with marked answers for exam preparation and subject revision.

markets efficiency and the public interest Mcqs

121. When producers, wholesalers, and retailers act as a unified system they comprise a ?
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A. horizontal marketing system

B. power-based marketing system

C. vertical marketing system

D. conventional marketing system

122. Yahoo, Infoseek, and Baido are all called ?
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A. software

B. search engines

C. browsers

D. Webcasters

123. The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?
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A. private goods

B. free goods

C. public goods

D. Pareto goods

124. According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
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A. Snob strategy

B. Overcharging strategy

C. Premium strategy

D. Good-value strategy

125. When you consume good Q, not only do you benefit form consuming the good but other people benefit from your consumption as well, if firms produce good Q where P = MC, firms will be producing ?
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A. less than the efficient level of output

B. so that consumer surplus is zero

C. the efficient level of output

D. more than the efficient level of output

126. Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?
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A. growth stage

B. decline stage

C. introduction stage

D. maturity stage

127. Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?
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A. Affordable method

B. Percentage of Sales method

C. Competitive parity method

D. Objective and task method

128. ________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
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A. Optional-product pricing

B. Product line pricing

C. By-product pricing

D. Captive-product pricing

129. All of the following are commonly recognized promotion budget formal EXCEPT ?
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A. the LIFO method

B. the affordable method

C. the objective and task method

D. the percentage of sales method

130. The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?
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A. Promotion decisions

B. Pricing decisions

C. Target market decisions

D. Produced assortment and services decisions

131. _______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?
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A. Integrated international affairs

B. Integrated marketing communications

C. The promotion mix

D. Integrated demand characteristics

132. The fact that services cannot be stored for later use or sale is evidence of their ?
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A. inseparability

B. variability

C. intangibility

D. perishability

133. If a government uses barriers to foreign products such as biases against a foreign companys bids or product standards that go against a foreign companys product features the government is using ?
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A. nontariff trade barriers

B. exchange facilitators

C. Protectionism

D. exchange controls

134. When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?
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A. barter

B. buy-back

C. like-value-exchange

D. counterpurchase

135. All of the following are ways that marketing plays a key role in the companys strategic planning EXCETP ?
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A. marketing provides inputs to strategic planners by helping to identify attractive market opportunities

B. marketing is the only discipline that can provide a formal structure for the planning effort

C. marketing provides a guiding philosophy

D. within individual business units marketing designs strategies for reaching the units objectives

136. A(n) _____ are computerized collections of information obtained from data sources within the company ?
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A. marketing research reports

B. retrieval systems

C. internal databases

D. flow diagrams and PERT charts

137. The practice of going after a large share of a smaller market or subsets of a few markets is called ?
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A. turbo marketing

B. undifferentiated marketing

C. concentrated marketing

D. differentiated marketing

138. If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
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A. product development

B. diversification

C. market development

D. market penetrations

139. All of the following are thought to be sources of new product ideas EXCEPT ?
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A. competitors

B. the local library

C. customers

D. internal sources

140. The major advantage of survey research is its ?
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A. simplicity

B. organization

C. structure

D. flexibility

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