markets efficiency and the public interest MCQs – Page 5

Practise focused markets efficiency and the public interest questions with marked answers for exam preparation and subject revision.

markets efficiency and the public interest Mcqs
81. The internet evolved from a network created by ________ during the 1960s?
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A. the Massachusetts institutes of Technology (MIT)

B. the Commerce Department

C. the Defense Department

D. Northwestern University

82. The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailers agreement to feature the manufacturers products is some way is called a(n) ?
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A. rebate

B. premium

C. allowance

D. discount

83. Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S markets most viable segments ?
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A. Western Europeans

B. Middle Eastern

C. African Americans

D. Hispanics and Asians
84. One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
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A. geothermy segmentation

B. geodemographic segmentation

C. fermagraphic segmentation

D. terragraphic segmentation

85. The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?
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A. the drop -in-the bucket problem.

B. Arrows impossibility theorem

C. The coase theorem

D. free rider problem

86. Wal-Mart owned Sams club is an example of a retail called a(n) ?
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A. factory outlet

B. seconds store

C. warehouse club

D. super specialty store

87. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?
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A. social class

B. lifestyle

C. occupation

D. personality

88. When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
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A. Line extensions

B. Brand extensions

C. Product extensions

D. New brands
89. A company faces several major decisions in international marketing the first of these decisions is often ?
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A. looking at the global marketing environment

B. deciding how to enter markets

C. deciding whether to go international

D. deciding which markets to enter

90. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?
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A. gender segmentation

B. age and lief-cycle segmentation

C. benefit segmentation

D. occasion segmentation
91. The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?
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A. response

B. environment

C. stimuli

D. buying center
92. ________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?
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A. Online ads

B. Online broadcasts

C. Online bullets

D. Online infomercials

93. When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?
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A. tariff

B. barrier

C. embargo

D. quota
94. Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
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A. market oriented

B. motivating

C. a statement of religion

D. based on distinctive competencies

95. The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
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A. The micro-chip revolution

B. Rapid globalization

C. The call for more socially responsible marketing

D. The changing world economy

96. Coginitive dissonance occurs in which stage of the buyer decision process model ?
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A. Information search

B. Evaluation of alternative

C. Postpurchase behaviour

D. Need recognition

97. The course of a products sales and profits over its lifetime is called ?
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A. the product life cycle

B. the dynamic growth curve

C. the adoption cycle

D. the sales chart

E. the adoption cycle

98. The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ?
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A. Demography

B. Ethnography

C. Geothermy

D. Hemos-popography

99. In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?
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A. Key-size approach

B. call-service appraoch

C. work-load appraoch

D. product-need appraoch

100. A _____ is a good offered either free or at low cost as an incentive to buy a product ?
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A. spiff

B. price pack

C. premium

D. patronage reward